100 Thieves acquire gaming peripherals brand Higround 100 ThievesNorth American esports organization, media company, and apparel brand 100 Thieves have made their first-ever acquisition, purchasing gaming peripherals company Higround. 100 Thieves have made a name for themselves largely through tapping into \u2018hypebeast\u2019 culture, building excitement and anticipation for limited edition apparel collections. They\u2019ve now made their first acquisition, taking on Higround in a move that shows they\u2019re sticking to these roots. The company are known for making custom gaming peripherals, such as keyboards, and they recently collaborated with Apple\u2019s Beats on a limited range of branded products. Teased on social media on October 12, this business move was first reported by The Verge. Financial details of the transaction were not disclosed. Welcome @Higround to 100 Thieves! Higround is a lifestyle brand whose unique keyboards sit at the intersection of peripherals, collectibles, and gaming culture. Higround is our first-ever acquisition & we’re excited to help them build for years to come.#100T #LookBetterUpHere pic.twitter.com\/c7KOlWVCXH \u2014 100 Thieves (@100Thieves) October 13, 2021 While 100 Thieves made $2.5m in the first month of their Foundations apparel line, a collection that\u2019s always available for purchase, it\u2019s apparent that the org aren\u2019t steering away from their exclusive approach to products. It\u2019s reported that while 100 Thieves will own Higround, the peripherals brand will operate as an independent outfit. \u201cWe don\u2019t want to take over their identity, we don\u2019t want to go too far deep into 100 Thieves injecting its DNA into Higround,\u201d 100 Thieves founder and CEO Matthew \u2018Nadeshot\u2019 Haag told The Verge. .@100Thieves x Higround Capsule. Limited run. 10\/15 12PM PST.https:\/\/t.co\/lZi0sb9WckMerging two brand identities into a cohesive design inspired by gorpcore. #100Thieves #LookBetterUpHere pic.twitter.com\/tPUaNIxBlI \u2014 Higround (@higround) October 13, 2021 \u201cFrom my perspective, unless you\u2019re a keyboard enthusiast, if you\u2019re a casual gamer and you go to the store, there are only like two products that are offered: a black keyboard and a white keyboard,\u201d Haag said. \u201cAnd there are a lot of brands that I have a ton of respect for, but I still think that there\u2019s room in the market for there to be a marquee brand that everybody gravitates towards because of the stories that they tell and the image that they portray.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
100 Thieves acquire gaming peripherals brand Higround 100 ThievesNorth American esports organization, media company, and apparel brand 100 Thieves have made their first-ever acquisition, purchasing gaming peripherals company Higround. 100 Thieves have made a name for themselves largely through tapping into \u2018hypebeast\u2019 culture, building excitement and anticipation for limited edition apparel collections. They\u2019ve now made […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21758","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=21758"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21758\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=21758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=21758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=21758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}