Visuals by Impulse join Elgato under CORSAIR ownership to help content creators VBI\/CORSAIRGaming hardware company CORSAIR have purchased Visuals by Impulse, a design platform used by content creators and streamers. The cost of the acquisition has not been disclosed but it\u2019s said that the platform will \u201cjoin CORSAIR under its existing Elgato brand\u201d to create a better package for creators. Founded in 2015, Visuals by Impulse create digital assets, such as stream overlays and widgets, to help creators of all financial means and abilities improve their broadcasts. CORSAIR already serve the creator economy through several means. This includes manufacturing and selling gaming equipment through their main brand, as well as creating streamer-specific products through Elgato. It\u2019s stated that Visuals by Impulse already serve over 200,000 creators in some way, acting as one of the industry\u2019s go-to platforms for graphics, animations, and streaming tools. This acquisition bolsters Elgato\u2019s ability to enable creators to get going and improve the experience for their viewers. Dexerto spoke with Caleb Leigh, the founder of Visuals by Impulse, about the reasoning behind the decision to sell the company \u2014 including the timing of the sale and how it will change what they offer to customers. \u201cIn order to create seamless product experiences, we wanted to closely work with a company who valued innovation as much as we did,\u201d he told Dexerto. \u201cWe\u2019ve spent a lot of time as a team thinking about how we can create a digital unboxing experience with our products, much like Apple does with their physical products. When you purchase a product through VBI, you shouldn\u2019t be met with a bunch of demands to \u2018download this\u2019 or \u2018do XYZ to customize.\u2019 It should just work. We\u2019re excited to reduce the friction in the setup process more than ever. \u201cWe just came off our biggest year yet in terms of revenue, so we had a number of options available. For us, this was about better serving creators in a way we never have before. VBI will stand on the shoulders of hardware giants within the Corsair family. Most importantly, Elgato has a number of new products on the horizon that we\u2019re excited to integrate into. I\u2019m talking about creator tools that will forever change how content is created. The timing couldn\u2019t be more right to join forces.\u201d Absolute \ud83d\udd25@LachlanYT’s Interactive Facecam is just \ud83e\udd2f pic.twitter.com\/RXUBEWPEB8 \u2014 Visuals by Impulse (@VBI) February 13, 2021 Adjusting from being an independent outfit to operating within a corporate environment isn\u2019t always plain sailing, but Leigh and his team are confident in the partner they\u2019ve chosen to move ahead with. While there may be some internal changes, the team behind VBI and their offering will remain. \u201cWith new opportunities come big changes,\u201d he said. \u201cHere are a few you can expect from VBI: heavy focus on Elgato integrations, increased R&D around interactive widgets and online tools, and bringing more opportunities to creatives across the globe than ever before. However, not everything is changing. \u201cWe\u2019re keeping our entire team intact, our focus on quality over quantity remains unwavering, and our mission stays the same. We\u2019re committed as ever to providing professional design to all streamers \u2014 no matter the size of their audience. Beautiful, customizable live-stream design shouldn\u2019t be exclusive to the pros, nor should it break your wallet.\u201d The design platform has worked directly with the likes of 100 Thieves\u2019 Nadeshot and CouRage, NRG\u2019s LuluLovely, and Jessica Blevins, the manager and wife of Ninja, to create branding and stream assets in the past. As well as Elgato and now Visuals by Impulse, CORSAIR owns custom gaming controller company SCUF Gaming and custom computer-building company ORIGIN PC.<\/p>\n","protected":false},"excerpt":{"rendered":"
Visuals by Impulse join Elgato under CORSAIR ownership to help content creators VBI\/CORSAIRGaming hardware company CORSAIR have purchased Visuals by Impulse, a design platform used by content creators and streamers. The cost of the acquisition has not been disclosed but it\u2019s said that the platform will \u201cjoin CORSAIR under its existing Elgato brand\u201d to create […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21826","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=21826"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21826\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=21826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=21826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=21826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}