David Beckham\u2019s Guild Esports receives \u00a33.6m mystery sponsorship Guild EsportsGuild Esports, the esports organization that counts David Beckham as a co-owner, has entered a \u00a33.6 million sponsorship deal \u2014 though the company they will be sponsored by has yet to be revealed. [jwplayer o9fRcL4b] Despite being incorporated in September 2019, this is the first sponsorship deal that the organization has entered into. Having listed on the London Stock Exchange on October 2, Guild Esports had to declare this deal despite not being ready to announce who it\u2019s with. The declaration explains that the deal is with a \u201cnew European fintech company serving esports fans\u201d and will be officially unveiled at a \u201cglobal event\u201d on November 22. The sponsorship guarantees Guild Esports an annual fee of \u00a31.1m ($1.43m) in the first year, \u00a31.2m ($1.56m) in the second year, and \u00a31.3m ($1.69m) in the third and final year of the agreement \u2014 totalling a sizeable sum of \u00a33.6m ($4.68m). The unknown company will advertise themselves through their new partner through brand and logo placements on team jerseys, live streams, and \u201cother marketing initiatives\u201d which will presumably be unveiled during the aforementioned event. \u201cWe are delighted to announce our first major sponsorship deal which will generate significant revenues for the Company,\u201d said Guild\u2019s executive chairman, Carleton Curtis. \u201cThe rapidly growing mass popularity of esports is attracting considerable interest from advertisers and consumer brands, which has generated a strong pipeline of potential business for Guild. We look forward to working closely with our maiden sponsor to introduce their brand to our fans.\u201d The organization tapped a major player in the world of partnerships to take care of their commercial deals in August. MediaCom Sports and Entertainment is in charge of their partnerships strategy and also works with the likes of Toyota, Coca-Cola, American Airlines, and Subway. While it\u2019s unclear what the sponsorship money will be used for, it\u2019s been stated that Guild Esports will expand into Counter-Strike: Global Offensive and Fortnite. The former is notoriously expensive and receiving \u00a33.6m across three years could help to make it a viable option. Earlier this month, Guild Esports completed their floatation on the London Stock Exchange with a total figure of \u00a341.2m despite only competing in Rocket League and FIFA \u2013 two titles that don\u2019t provide the security of a closed, franchise league.<\/p>\n","protected":false},"excerpt":{"rendered":"
David Beckham\u2019s Guild Esports receives \u00a33.6m mystery sponsorship Guild EsportsGuild Esports, the esports organization that counts David Beckham as a co-owner, has entered a \u00a33.6 million sponsorship deal \u2014 though the company they will be sponsored by has yet to be revealed. [jwplayer o9fRcL4b] Despite being incorporated in September 2019, this is the first sponsorship […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21829","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=21829"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21829\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=21829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=21829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=21829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}