Exclusive: Dota 2 legends OG bring Asian bookmakers Fun88 into esports NUFC\/ValveFun88, the Asian bookmakers who sponsor football club Newcastle United, have entered esports through a deal with OG. [jwplayer 6XbfP9ah] The two-time champions of The International, the best-paying tournament series in esports, have signed a multi-year partnership with the betting company. The partnership will see Fun88 work with the organization to \u201cbring fans closer to the Dota 2 action\u201d through community interactions and \u201cpre-play, real-time, and post-match insights.\u201d The bookmakers will also have their logo shown on the shoulder of jerseys worn by the legendary Dota 2 players. OG\u2019s well-known roster includes Johan \u2018N0tail\u2019 Sundsteni, Martin \u2018Saksa\u2019 Sazdov, S\u00e9bastien \u2018Ceb\u2019 Debs, Topias \u2018Topson\u2019 Taavitsainen, and Yeik \u2018MidOne\u2019 Nai Zheng. They are the current defending world champions having won The International in both 2018 and 2019, with this year\u2019s iteration of the tournament being delayed due to the global health situation. \u201cOG Esports\u2019 legacy and story in Dota is one of the most legendary stories in esports and, because of this, we have been able to break into the mainstream and our story has been documented in many mediums \u2014 articles, magazines, and several documentaries,\u201d JMR Luna, CEO of OG, told Dexerto. \u201cFollowing this trajectory, OG has become the breach for new non-endemic companies that want to break into this space.\u201d \u201cFun88 have a great track record and have really invested in traditional sports, this is the next step for them as they recognize that some of the biggest competitions in the world right now are happening behind screens,\u201d he continued. \u201cThis is a great moment for esports because we\u2019re welcoming a new massive brand into our ecosystem which ultimately benefits everyone. We\u2019ve worked really hard to make this happen and we\u2019re happy we can finally announce it.\u201d Outside of esports, Fun88 have worked with late basketball icon Kobe Bryant and football club Tottenham Hotspur. In July 2020, they extended their sponsorship deal with Newcastle United for an undisclosed period of time. Betting sponsors may not be new in esports, but this is the first rodeo for Fun88.<\/p>\n","protected":false},"excerpt":{"rendered":"
Exclusive: Dota 2 legends OG bring Asian bookmakers Fun88 into esports NUFC\/ValveFun88, the Asian bookmakers who sponsor football club Newcastle United, have entered esports through a deal with OG. [jwplayer 6XbfP9ah] The two-time champions of The International, the best-paying tournament series in esports, have signed a multi-year partnership with the betting company. The partnership will […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21832","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=21832"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21832\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=21832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=21832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=21832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}