First \u2018Esports Fashion Week\u2019 announced for brands to show off esports apparel Esports Fashion GroupThe Esports Fashion Group has been announced, led by a team of industry professionals aiming to spearhead the convergence of competitive gaming and fashion. The group\u2019s first step will be launching Esports Fashion Week, a platform that hopes to \u201cshowcase the stunning diversity of styles and aesthetics\u201d across the industry. The pilot of the event is earmarked for the third quarter of 2021 and is planned as being the \u201cfirst-of-its-kind hub\u201d for esports apparel brands to debut their latest collections. Not only will Esports Fashion Week serve as a platform for upcoming clothing collections, they want it to be a means of attracting endemic and non-endemic companies alike. The group has been put together by chairman Alex Bienert, president Ali Rezvan, vice president of strategy and operations Owen Fish, and co-founder Warren Fish. Read More: Olympics finally embrace esports – The team behind the initiative has worked with brands such as Microsoft, Movember, Nintendo, and Verizon. Warren, for example, was a founding employee of Gfinity and headed up league operations, followed by publisher and developer relations, during his nine-year stint at the company. Monetization is often hard to come by in esports, but Esports Fashion Group claim to be structuring their offering around \u201cdelivering value and a return of investment\u201d with \u201cunique consumer and partner offerings.\u201d H4X celebrates @NICKMERCS cyber athlete, Faze Clan member, and twitch streamer. The Blackout 2.0 Collection includes a hoodie, t-shirt and hat crafted with the utmost quality standards to suitably honor Nick’s storied heritage. https:\/\/t.co\/16oU8XDKyy pic.twitter.com\/h7oqZ4dfAe \u2014 H4X\u231d\ud83d\udcabCorporation. (@H4Xgg) April 10, 2021 \u201cWhen I was first approached about this amazing opportunity, I couldn\u2019t say no,\u201d said Warren. \u201cThe group\u2019s vision was so clear, and there was no doubt in my mind that this would be a success. \u201cSince then, we have been working together to build the Esports Fashion Group to where it is today, and we\u2019re all very proud of what we have achieved. I believe that this concept is the future of esports fashion, and I am looking forward to going on that journey with the ever-growing team. Today marks a new chapter to push creativity and broaden our industry.\u201d Look out for the first iteration of the project coming in the third quarter of 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"
First \u2018Esports Fashion Week\u2019 announced for brands to show off esports apparel Esports Fashion GroupThe Esports Fashion Group has been announced, led by a team of industry professionals aiming to spearhead the convergence of competitive gaming and fashion. The group\u2019s first step will be launching Esports Fashion Week, a platform that hopes to \u201cshowcase the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21846","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=21846"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21846\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=21846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=21846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=21846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}