Google reports YouTube made an eye-popping $15 billion in 2019 AlphabetFor the first time since acquiring the video-sharing platform, Google has lifted the lid on YouTube\u2019s advertising revenue, and it turns out it\u2019s a lot \u2013 according to reports, the site made a whopping $15.5 billion across all of 2019. It\u2019s been 14 years since Google, now Alphabet Inc., first scooped up the video-sharing website in a huge $1.65 billion acquisition, bringing YouTube under its umbrella and changing the face of online entertainment forever. Now, nearly a decade and a half later, YouTube continues to change and adapt to the times, most recently moving into streaming in a major way to rival other platforms like current field frontrunner Twitch, and Microsoft\u2019s Mixer. According to the newly released figures, it looks like the video platform is still very much on the rise, with US$15.5 billion revenue from last year accounting for nearly 10% of Google\u2019s parent company\u2019s overall US$162 billion income. In the earnings report, Alphabet chief financial officer Ruth Porat revealed the company had finally decided to lift the lid on YouTube, Google Cloud, and Google Search\u2019s revenue numbers \u201cto provide further insight and the opportunities ahead.\u201d Much of this revenue has come from ads, which have begun appearing in sets of two or three across trending videos. In 2019, the report details, the site\u2019s ad revenue increased by more than 35%, compared to Google\u2019s 16% rise. YouTube taking the gaming world by storm It\u2019s been no secret YouTube has been muscling into gaming and streaming territories over the past year, and their success in that department against other contenders is already being reflected with their huge revenue shares. To compare, YouTube\u2019s reported $15 billion revenue overshadows Twitch\u2019s earnings, initially projected to land around $500 million but eventually landing closer to $300m, by as much as 5000%, and that\u2019s just a single year. It\u2019s also been a bumper year for YouTube in the ongoing streaming wars too, with Google\u2019s platform luring former Twitch-based 100 Thieves duo Jack \u2018CouRage\u2019 Dunlop and Rachell \u2018Valkyrae\u2019 Hofstetter, and Australian stars Elliot \u2018Muselk\u2019 Watkins and Lannon \u2018Lazarbeam\u2019 Eacott into exclusive deals. The platform also recently clinched key signatures in esports too, with Activision Blizzard and Google teaming up in a multi-year partnership to see the Call of Duty League and Overwatch League stream exclusively on YouTube Gaming. Onwards and upwards for YouTube Gaming While YouTube Gaming seems to have exploded financially, and has helped YouTube on its way to a huge year of revenue, many have complained that the experience while watching streamers has been less than stellar. All that seems to be on YouTube\u2019s radar too, with platform-convert Valkyrae confirming she had been regularly meeting with the streaming team to \u201caddress issues\u201d and make sure everything was running better into the future. \u201cI have a meeting with YouTube Streaming\u2026 things that can be better, things that should be added, I already have a solid list,\u201d Valkyrae said on February 1, then revealed after her meeting that she had \u201ctold them everything.\u201d \u201cMany things take time,\u201d she added. \u201cMany things they already know about, but I\u2019m so happy with how the meeting went. Thank you all for your feedback!\u201d I TOLD THEM E V E R Y T H I N G. Many things take time, many things they already know about but I\u2019m so happy with how the meeting went!! \u263a\ufe0f\ud83c\udf89\ud83c\udf89\ud83c\udf89 thank you for the feedback!!! \u2014 RAE (@Valkyrae) January 31, 2020 Can YouTube retain its place at the top? The question now is: can YouTube hold onto its spot as the top dog in video sharing, and online content creation? Short-video platform Vine appeared as a challenger for a time, but eventually disappeared. Now TikTok, Byte, and streaming services like Netflix and Hulu have all emerged with more staying power to potentially rival the king. But, at the end of the day, YouTube\u2019s figures land it at around 20% of all of the United State\u2019s television ad spending for 2019 \u2014 it\u2019s pretty clear the website isn\u2019t going anywhere, and with the moves it\u2019s making, it can only get bigger.<\/p>\n","protected":false},"excerpt":{"rendered":"
Google reports YouTube made an eye-popping $15 billion in 2019 AlphabetFor the first time since acquiring the video-sharing platform, Google has lifted the lid on YouTube\u2019s advertising revenue, and it turns out it\u2019s a lot \u2013 according to reports, the site made a whopping $15.5 billion across all of 2019. It\u2019s been 14 years since […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21884","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=21884"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21884\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=21884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=21884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=21884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}