Guild signs \u201cmulti-million-pound\u201d Subway sponsorship Guild Esports\/SubwayBritish esports organization Guild have announced a two-year sponsorship from fast food franchise Subway that\u2019s said to be worth millions of pounds. Co-owned by David Beckham, this is the third brand deal that the organization have announced since they went public on the London Stock Exchange in October 2020. While the exact financial details of the sponsorship have not been disclosed, it\u2019s said that Guild will receive four cash instalments over the course of the two years. As part of the deal, Subway will be named the org\u2019s official quick-service restaurant partner across 55 markets in Europe, the Middle East, and Africa (EMEA). Subway have obtained marketing rights and a spot on the organization\u2019s jersey, and will produce content surrounding their players and creators for social media. Read More: Faker stars in collab with McDonald\u2019s – A press release also confirms that Guild will open their headquarters in London later in 2021, in which their new sponsor will also have a presence. Additionally, the fast food chain will be heavily involved in the org\u2019s upcoming academy system. \u201cWe are incredibly proud to partner with Subway, an iconic global brand,\u201d said Guild\u2019s executive chairman, Carleton Curtis. \u201cThis partnership is particularly exciting as we are completely aligned with Subway\u2019s commitment to helping people make better choices. These shared values also provide a strong foundation for a unique relationship and participation in our Academy. We have received strong support from Subway and look forward to deepening our partnership for the long term.\u201d https:\/\/twitter.com\/guildesports\/status\/1374730798323089416 \u201cThe deal keeps Guild Esports on track to generate significant sponsorship revenues in its first full year since the IPO,\u201d he continued. \u201cAs we build a young, dynamic community and fanbase that is much sought-after but hard to reach, our new business momentum continues to grow, and we look forward to announcing new sponsors in due course.\u201d As well as their deal with gaming peripherals company HyperX, Guild announced a \u00a33.6m sponsorship from a mystery financial technology company in October 2020. The company has still not been revealed as of March 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"
Guild signs \u201cmulti-million-pound\u201d Subway sponsorship Guild Esports\/SubwayBritish esports organization Guild have announced a two-year sponsorship from fast food franchise Subway that\u2019s said to be worth millions of pounds. Co-owned by David Beckham, this is the third brand deal that the organization have announced since they went public on the London Stock Exchange in October 2020. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21885","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=21885"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21885\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=21885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=21885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=21885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}