Basketball icon Kevin Durant invests in New York Subliners & NYXL parent company Andbox\/Steve Jennings for TechCrunchBasketball superstar Kevin Durant, through his investment arm with his agent Rich Kleiman, has invested in the parent company behind the New York Subliners and New York Excelsior. As well as obtaining a share in the company through their investment arm Thirty Five Ventures, Durant and Kleiman will serve as \u201ccreative partners\u201d to the New York-based company. The amount invested was not disclosed at the time of publication. As well as operating as a standalone brand in Valorant, Andbox owns and operates the Call of Duty League franchise New York Subliners and Overwatch League brand New York Excelsior. They\u2019re hoping to increase brand awareness in the mainstream through this partnership. It\u2019s stated that the 32-year-old NBA star will collaborate with Andbox\u2019s players in online tournaments and create custom apparel and content across their brands. Andbox are looking to host live events in their home market once possible, including retail pop-ups, watch parties, and meet-and-greets. They\u2019re also establishing branded gaming centres alongside a partnership with Vindex\u2019s Belong Gaming Arenas. Read More: Envy Gaming raises $40m investment – \u201cThe passion that New York sports fans have has really hit home with me,\u201d Durant said in a press release. \u201cAndbox is bringing that same energy to esports here, and that\u2019s something Thirty Five Ventures is very excited to be a part of.\u201d Other shareholders in Andbox include actor and producer Michael B. Jordan, former Turner president David Levy, GIPHY co-founder Adam Leibsohn, and Dapper Labs CEO Roham Gharegozlou. .@KDTrey5 \/ @richkleiman\ud83e\udd1d @andbox_official Welcome to the family Kevin Durant, Rich Kleiman and @35Ventures. There’s no bigger stage #NewYork #NYSL #EverUpwardhttps:\/\/t.co\/LKNsAWf1Tf \u2014 Subliners (@Subliners) March 15, 2021 \u201cThere is no bigger stage in the world to compete on than here in New York, and that\u2019s what drives superstars like Kevin Durant here and thankfully to us, just as it did with Clayster, a back-to-back Call of Duty champion who joined us this offseason,\u201d added Farzam Kamel, Andbox\u2019s president. This isn\u2019t the first foray into esports for Durant, however. He was previously involved with the now-defunct Vision Esports, a major shareholder in Echo Fox. He invested alongside NFL star Odell Beckham Jr. and MLB\u2019s St Loius Cardinals. The company was best known through its association with former athlete and actor Rick Fox.<\/p>\n","protected":false},"excerpt":{"rendered":"
Basketball icon Kevin Durant invests in New York Subliners & NYXL parent company Andbox\/Steve Jennings for TechCrunchBasketball superstar Kevin Durant, through his investment arm with his agent Rich Kleiman, has invested in the parent company behind the New York Subliners and New York Excelsior. As well as obtaining a share in the company through their […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21900","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=21900"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21900\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=21900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=21900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=21900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}