Luminosity Gaming Partner with Universal Music Canada and Launch \u2018Gaming Hip Hop\u2019 Playlist Canadian esports organization Luminosity have announced a breakthrough partnership with the Canadian arm of Universal Music and have launched \u2018Gaming Hip Hop\u2019. Luminosity say it is the first partnership between a record label and an esports organization, and will \u201cformally connect music and the ever-growing gaming world.\u201d Luminosity has some of the biggest names across esports within their organization, both competitive\/professional players as well as streamers. In total boasting over 60 million social media followers, Luminosity fields teams in Call of Duty, Counter-Strike and SMITE, plus some of the biggest names in streaming including Tyler \u201cNinja\u201d Blevins. The partnership with Universal Music may have been inspired by Ninja\u2019s groundbreaking stream with Drake, who is signed to Republic (a division of UMG), which smashed Twitch viewing records. Professional gamers and streamers are often playing music when live streaming, mainly Hip Hop, and so the partnership\u2019s first project is the \u2018Gaming Hip Hop Playlist\u2019. UMG Canada President & CEO Jeffrey Remedios recognized the opportunity that music has in gaming: \u201cWe are always looking for new ways to reach music fans and Luminosity Gaming is the answer. Music is an essential part of esports and gaming as the two worlds are very much intertwined. We\u2019re very proud to forge a local connection with a global reach between two Canadian organizations located in Toronto.\u201d The companies want to \u2018cross-promote\u2019 by developing content which can be shared through live streams, not just by gamers but by artists too \u2013 so maybe another Drake and Ninja stream on the way? Luminosity founder Steve Maida said the partnership was another example of the expansion and opportunities of esports. \u201cOur pairing is a natural fit and I\u2019m looking forward to seeing how we can further integrate music into gaming. This partnership with Canada\u2019s leading music company is only further proof esports is multi-faceted and has no boundaries.\u201d You can check out the \u2018Gaming Hip Hop\u2019 playlist here, available on both Spotify and Apple Music.<\/p>\n","protected":false},"excerpt":{"rendered":"
Luminosity Gaming Partner with Universal Music Canada and Launch \u2018Gaming Hip Hop\u2019 Playlist Canadian esports organization Luminosity have announced a breakthrough partnership with the Canadian arm of Universal Music and have launched \u2018Gaming Hip Hop\u2019. Luminosity say it is the first partnership between a record label and an esports organization, and will \u201cformally connect music […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21911","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=21911"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21911\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=21911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=21911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=21911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}