McLaren to sell esports and F1 NFTs through Tezos partnership McLarenBritish motor racing team McLaren have partnered with open-source blockchain platform Tezos to launch their own non-fungible token (NFT) platform for their fans. Described as the \u201cworld\u2019s most advanced blockchain\u201d in the announcement, Tezos has been named the company\u2019s technical partner in a deal spanning multiple years. McLaren will build their own platform to celebrate their legacy in racing as part of the deal, aiming to provide an \u201cunrivaled NFT fan experience\u201d across their teams in Formula 1, INDYCAR, and esports. Their exact NFT offerings \u2014 which involves tokenized ownership of digital assets \u2014 have not been disclosed at the time of publication, but a tweet specifies that all of their teams will receive their own. While some people on Twitter have responded to the partnership with negativity due to concern surrounding the environmental impact of NFTs, McLaren have gone out of their way to explain their stance. They acknowledge that adding NFTs to blockchains, as well as transitions, can require a \u201chuge amount of computing power\u201d but that their new partner Tezos \u201cdoesn\u2019t rely\u201d on this. \u201cIt\u2019s far more energy efficient\u201d than alternatives, according to the racing giants. We are excited to welcome @tezos, the worlds most advanced blockchain, as an Official Technical Partner. \ud83e\udd1d McLaren will use the energy efficient and upgradeable Tezos network to create a series of non-fungible tokens (NFT) across F1, INDYCAR & Esports \ud83c\udfae pic.twitter.com\/Rn0q9Lf35q \u2014 McLaren Shadow (@McLarenShadow) June 17, 2021 Lando Norris, a Formula 1 driver for McLaren that owns his own esports team called Quadrant, will be featured in at least one of the upcoming NFTs. \u201cTezos and McLaren Racing uniting to create a unique fan-focused NFT platform is an innovative step in an exciting and rapidly developing industry,\u201d said Lindsey Eckhouse, McLaren Racing\u2019s director of licensing, ecommerce, and esports about the deal.<\/p>\n","protected":false},"excerpt":{"rendered":"
McLaren to sell esports and F1 NFTs through Tezos partnership McLarenBritish motor racing team McLaren have partnered with open-source blockchain platform Tezos to launch their own non-fungible token (NFT) platform for their fans. Described as the \u201cworld\u2019s most advanced blockchain\u201d in the announcement, Tezos has been named the company\u2019s technical partner in a deal spanning […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21916","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=21916"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21916\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=21916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=21916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=21916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}