Overwatch League\u2019s Coca-Cola sponsorship in jeopardy amid Blizzard lawsuit Blizzard EntertainmentThe Overwatch League is losing some major sponsors in the form of Coca-Cola and State Farm amid the ongoing discrimination lawsuit against Blizzard. Blizzard has been feeling the heat in recent weeks after news of a major harassment and discrimination lawsuit rocked the company, resulting in major firings, resignations, and an employee walk out. While T-Mobile had already seen its ads pulled from Overwatch League broadcasts, it seems like other sponsors are following their lead, primarily Coca-Cola. On August 5, a Washington Post report indicated that State Farm and Coca-Cola are reevaluating their partnerships with the league. A spokesperson for Coca-Cola said they are \u201caware of the allegations surrounding Activision Blizzard\u201d and \u201care working with our partners at Blizzard as we take a step back for a moment to revisit future plans and programs,\u201d according to the report. Meanwhile, State Farm issued a similar response stating they\u2019re \u201creevaluating our limited marketing relationship with the Overwatch League\u201d and have requested no ads are run during the upcoming weekend\u2019s broadcast. It\u2019s unclear, however, if Coca-Cola is going to continue sponsoring the league as they reportedly declined to comment on this factor. It should be noted, however, that Activision Blizzard CEO Bobby Kotick sits on the board of directors for Coke. Additionally, on August 6, Pringles Wavy and Cheez it Grooves vanished from the league\u2019s website. In a statement to Polygon, their parent company Kellogs confirmed they were ending their partnership. \u201cWe find these allegations troubling and inconsistent with our commitment to equity, diversity and inclusion\u2026 While Activision Blizzard has announced plans to address the challenging issues it faces, we will not be moving forward with any new programs this year, but will continue to review progress made against their plans,\u201d spokesperson Kris Bahner said The news comes as the Overwatch League heads towards its season playoffs in the next few weeks with live events scheduled for Texas and the Grand Finals in LA.<\/p>\n","protected":false},"excerpt":{"rendered":"
Overwatch League\u2019s Coca-Cola sponsorship in jeopardy amid Blizzard lawsuit Blizzard EntertainmentThe Overwatch League is losing some major sponsors in the form of Coca-Cola and State Farm amid the ongoing discrimination lawsuit against Blizzard. Blizzard has been feeling the heat in recent weeks after news of a major harassment and discrimination lawsuit rocked the company, resulting […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21944","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=21944"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21944\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=21944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=21944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=21944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}