Cardi B, Migos music label Quality Control invests in XSET esports org Chris Allmeid\/XSETAmerican record label Quality Control have invested an unspecified amount in XSET, an esports organization founded by former FaZe Clan executives. XSET have raised $10m in funding to help them with further growth, though it\u2019s unknown who else has contributed towards the funding round at the time of writing. It\u2019s been made public, however, that Quality Control have taken part in the capital raise. The label have major music artists like Migos, Lil Yachty, and Lil Baby on their books and they manage global star Cardi B too. According to a report from The Washington Post, XSET and Quality Control will work together to collaboratively promote themselves through content and merchandise. While the Digital Millennium Copyright Act (DMCA) has rendered playing music on Twitch streams almost impossible, Quality Control founder and CEO Kevin \u2018Coach K\u2019 Lee believes that changes are on the horizon that will allow these partnerships to be fully-faceted. Read More: Shopify launch esports organization – \u201cThe big companies, whether it\u2019s the Universals, the Sonys, the head companies, I think they\u2019re working out the deals,\u201d said Coach K. \u201cEveryone\u2019s making money, so you can\u2019t cut us out on the music side.\u201d XSET was announced to the world in July 2020 when it was revealed that FaZe Clan\u2019s former president Greg Selkoe, as well as Wil Eddins and Clinton Sparks, departed the gaming collective. It was initially framed as if Selkoe chose to leave, though sources close to the situation informed Dexerto that FaZe approached him in January 2020 to initiate his exit. Join us and our newest partner @QCMusicMgmt in welcoming the future of Atlanta gaming, professional Fortnite player @Astonish2K, to XSET! \ud83e\udd73\ud83d\udd25#RepTheSet | \ud83d\udde3\ufe0f https:\/\/t.co\/4rrrDsL4uj pic.twitter.com\/9E8wR65h5W \u2014 XSET (@XSET) February 25, 2021 Interestingly, some Quality Control artists are already involved with another esports organization. Lil Yachty is an official member of FaZe Clan, XSET\u2019s founding partners\u2019 old team, and Migos member Offset invested in them back in 2019. This may create some complications if these artists are wanted to appear in XSET content, for example. Rapper Swae Lee, who\u2019s one half of hip hop duo Rae Sremmurd, invested an undisclosed sum in XSET back in October 2020. He initially claimed that he had invested eight-figures into the org, but they later clarified that this wasn\u2019t the case.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cardi B, Migos music label Quality Control invests in XSET esports org Chris Allmeid\/XSETAmerican record label Quality Control have invested an unspecified amount in XSET, an esports organization founded by former FaZe Clan executives. XSET have raised $10m in funding to help them with further growth, though it\u2019s unknown who else has contributed towards the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21953","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=21953"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21953\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=21953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=21953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=21953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}