Queens Gaming Collective CEO explains need for women-led organization QueensQueens Gaming Collective, a gaming lifestyle company led by women, has launched with $1.5m in investment. [jwplayer WGyDcVLl] Founded and operated by women, the collective has assembled to amplify accessibility and opportunities for their content creators, streamers, and competitors so they can \u201cbuild equitable and profitable careers in gaming.\u201d Queens Gaming Collective launched to \u201clevel the playing field in a crowded, competitive, and male-dominated industry\u201d and have a roster of prominent figures to boot. Each have ownership in the brand and will be given tools and guidance to \u201cunlock economic upside.\u201d The collective initially houses musical acts CRAY, Sharlene, Coco and Breezy, Erica Nagashima, Sunzibae, bunnymightgameu; content creators AvaGG, Kiera Please, demisux, Bloody, Kayla Delancey, BlackKrystel, xmiramira, SavEdgeDoll, HelloIAmKate; influencer Carrington Durham; cosplayer Maid of Might; and WNBA champion Alexis Jones. The aforementioned members will create collaborative content and activations for platforms owned by Queens Gaming Collective. They\u2019re also joined by an ambassador network, dubbed the Queens Court, that includes former NBA star Baron Davis and media figure Karen Civil. Dexerto asked CEO and co-founder Alisa Jacobs why it was important for Queens Gaming Collective to exist. \u201cBecause it is wildly shocking that it didn\u2019t exist. Nearly half of the world\u2019s gamers are women,\u201d she said. \u201cNonetheless, through the lens of representation, especially in streaming, where are all the women? For every Pokimane or Valkyrae, there are a dozen men \u2014 Ninja, Shroud, Myth, TimTheTatman, Dr. Disrespect, Dr. Lupo, etc. \u201cOur Queens have built their own dedicated, engaged audiences, but all want and deserve additional support to elevate and expand within the industry. This is where we come in. We are an arsenal. We provide the professional weaponry required for battle, including heavy artillery like meaningful resources, platform and opportunities. While there is plenty of white space to develop and celebrate these gamers, it takes a village. There is a more resounding, industry-wide issue that we are adamant to address. It\u2019s an immediate call to action for all of us.\u201d In recent times, esports has seen more investment placed in diversity and inclusivity with Gen.G partnering with dating app Bumble to scout and house all-female teams, Cloud9 signing a female Valorant roster, and Dignitas launching their \u2018FE\u2019 platform for women in gaming. As Jacobs explained, this is a start but the cause isn\u2019t over just yet. \u201cWe love seeing top-tier esports organizations putting action behind their words, and are sincerely rooting for each team and initiative,\u201d she said. \u201cIt sets the precedent. However, there is still a lot of work to be done here. We\u2019re just scratching the surface when it comes to broader areas to tackle in esports and gaming. This is why we are so purposeful in selecting our Queens. Our inaugural class, as well as our investors, executives, staff, and vendors, for that matter, are diverse in terms of background, gender, race, talent and thought.\u201d The collective have launched with support from investors and endemic gaming companies alike. Razer have joined the company as a partner, providing them with peripherals like mice, keyboards, and headsets to use when creating content. BITKRAFT Ventures, a firm launched by ESL and G2 Esports co-founder Jens Hilgers, led the investment in the company. Other contributors include Muse Capital founding partners Assia Grazioli-Venier and Rachel Springate, former MTV executive Amy Finnerty, Kappa USA president Dre Heyes, Sugarfina co-founder Rosie O\u2019Neill, and seven other businesswomen. \u201cOur seed capital is going into critical resources necessary to bring Queens to market and foster our roster\u2019s long-term growth,\u201d Jacobs said of such support. \u201cRazer will provide our talent with the peripherals they need to better create content, and connect with other Queens and their respective audiences.\u201d With the ethos and approach of Queens being made clear from the get-go, Dexerto asked their CEO as to the ultimate ambition behind the venture. \u201cOur primary goal is to help create and equalize opportunities for women in gaming and gaming culture,\u201d she answered. \u201cWe\u2019ll do that by providing our Queens increased access, management, guidance, and resources they need to be successful. Collectively, all of these can help empower meaningful personal brands and careers, and affect change. We seek to inspire the next generation of culture-makers and young women in gaming.\u201d Queens Gaming Collective will host a celebratory launch stream on December 5, with team members being joined by the Queens Court on Twitch.<\/p>\n","protected":false},"excerpt":{"rendered":"
Queens Gaming Collective CEO explains need for women-led organization QueensQueens Gaming Collective, a gaming lifestyle company led by women, has launched with $1.5m in investment. [jwplayer WGyDcVLl] Founded and operated by women, the collective has assembled to amplify accessibility and opportunities for their content creators, streamers, and competitors so they can \u201cbuild equitable and profitable […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21954","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=21954"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21954\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=21954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=21954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=21954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}