Sentinels Valorant star TenZ\u2019s \u2018Project T\u2019 merch generated \u201csix-figure turnover\u201d Prodicgy Agency\/ Warren James\u2018Project T\u2019, a limited-edition apparel line released by Sentinels\u2019 Valorant star Tyson \u2018TenZ\u2019 Ngo, was a monumental success, according to figures provided by his agency. Released together with Prodigy Agency, the company that represents the player, and Warren James, a Los Angeles-based brand development firm, \u2018Project T\u2019 amassed \u201c20 million impressions online\u201d and generated a \u201csix-figure turnover,\u201d which makes it \u201cone of the most successful merch launches for an esports athlete ever.\u201d \u2018Project T\u2019 was a \u201csuccess internationally,\u201d generating sales and traffic \u201cfrom all corners of the globe,\u201d according to Prodigy Agency. The apparel line included 13 unique items, including hoodies, crewnecks, and shorts. It was launched alongside a 10-page manga series described as a \u201cworldbuilding\u201d effort from TenZ. \u201cI\u2019m very proud of the quality of the merch and this first drop with Warren James,\u201d J\u00e9r\u00f4me Coupez, Founder and CEO of Prodigy Agency, said in a statement. \u201cIt really fits the personality and universe of TenZ, and the amazing sales prove that the fans loved it. It\u2019s also proof that TenZ and esports players can sell products if done properly and it\u2019s paving the way for others, showing brands the true potential of players. I can\u2019t wait for the next drops!\u201d This is the second high-profile merchandise release in which TenZ is personally involved. In July, he collaborated with mouse manufacturer Finalmouse for a brand-new release, the Starlight Pro. The 40,000 units sold out in a matter of hours, generating over $7 million in sales. TenZ\u2019s Valorant future is still up in the air. His contract with Sentinels expires at the end of the year, giving him the option to negotiate with other organizations. According to a September 29 report from Dot Esports, there\u2019s a chance that Shahzeb \u2018ShahZaM\u2019 Khan leaves as well.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sentinels Valorant star TenZ\u2019s \u2018Project T\u2019 merch generated \u201csix-figure turnover\u201d Prodicgy Agency\/ Warren James\u2018Project T\u2019, a limited-edition apparel line released by Sentinels\u2019 Valorant star Tyson \u2018TenZ\u2019 Ngo, was a monumental success, according to figures provided by his agency. Released together with Prodigy Agency, the company that represents the player, and Warren James, a Los Angeles-based […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21966","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=21966"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/21966\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=21966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=21966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=21966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}