Valkyrae speechless after merch sales shatter expectations in one day Twitter: ValkyraeInfluencers and content creators are always looking for ways to further monetize their brands and selling merchandise is one of the more common ways of doing so; 100 Thieves co-owner and influencer Rachell \u2018Valkyrae\u2019 Hofstetter has just revealed how lucrative this can be. Often referred to as the \u201cQueen of YouTube,\u201d Valkyrae is one of the most popular content creators and streamers out there. As well as streaming and starring in videos and campaigns for 100 Thieves, she serves as a co-owner of the popular organization, after acquiring equity in April 2021. While these activities no doubt help Valkyrae to bolster her earnings as a creator, she also launched her long-awaited, revamped merchandise line for her fans to don and, as she revealed in a tweet, there\u2019s plenty of interest from her ardent supporters. \u201cWoke up to over 20,000 merch orders in the first day,\u201d the popular creator revealed on September 25. woke up to over 20,000 merch orders in the first day.. 0_____o i’m speechless\u2014 RAE (@Valkyrae) September 25, 2021 How much did Valkyrae\u2019s merch make? If each and every order was for the lowest-priced product, a t-shirt valued at $30, then the merch drop would have generated $600,000 in revenue in a single day. Of course, it\u2019s highly improbable that fans only bought the cheapest item on offer. To give a better idea of the floor of what she could have generated in those 24 hours, calculating the average price of the products available ($47.78) produces a total revenue of $955,600. There\u2019s a high chance that some fans ordered more than one item too \u2014 one Twitter user ordered every item for a total of $440, for example \u2014 so the generated revenue is likely to be well over $1m. Valkyrae worked with influencer clothing company Revolt to bring this new line to life, with hopes of \u201cdiverging from the standard digital creator career path by focusing on the business side of the industry and investing away from streaming.\u201d The line was made available for purchase on September 24 and, according to a tweet, will only be available for one week. After that, these products will be \u201cgone forever.\u201d This strategy is similar to the exclusive approach used by 100T, though they recently generated $2.5m from their new always-available \u2018Foundations\u2019 line in the first month. MY MERCH IS AVAILABLE NOW!!! WORLDWIDE SHIPPING XS \u2013 5XL Limited for one week then gone forever!https:\/\/t.co\/jnNmZ9thbQ pic.twitter.com\/q6wA5WViDt\u2014 RAE (@Valkyrae) September 24, 2021 Alongside launching her new merch line, Valkyrae has had a busy year. As well as becoming a co-owner of 100 Thieves, she signed an exclusive broadcasting deal with YouTube, became one of 2021\u2019s most-watched female content creators, and appeared in music videos for Corpse Husband and Bella Poarch.<\/p>\n","protected":false},"excerpt":{"rendered":"
Valkyrae speechless after merch sales shatter expectations in one day Twitter: ValkyraeInfluencers and content creators are always looking for ways to further monetize their brands and selling merchandise is one of the more common ways of doing so; 100 Thieves co-owner and influencer Rachell \u2018Valkyrae\u2019 Hofstetter has just revealed how lucrative this can be. Often […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22009","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/22009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=22009"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/22009\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=22009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=22009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=22009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}