Warzone boosts Activision revenue figures way higher than expected ActivisionActivision\u2019s quarterly earnings call, which took place back on May 5, was expected to yield impressive results. However, the impact of the free-to-play Warzone saw the company\u2019s revenue leap to dizzying heights. Call of Duty is always one of Activision\u2019s highest-earning games every year, regularly topping sales charts in the USA and Europe. Modern Warfare, for example, is the series\u2019 all-time best-selling title in the first quarter of any year. While they\u2019ve been criticized in the past for the volume of microtransactions and prices for DLC, Activision\u2019s most recent investors\u2019 call shed some light on the insane revenue the company is generating. The March 10 release of Warzone marked a shift in strategy for Activision. While annual releases have been a staple of Call of Duty, they have confirmed that Warzone will act as a \u2018thread\u2019 between different CoD titles. This means new battle royales in subsequent CoD games are less likely. Warzone boosts Activision revenue Despite being free-to-play, it looks like Warzone\u2019s immense popularity has boosted Activision\u2019s already monumental revenue. While predictions for the company\u2019s Q1 revenue were at a whopping $1.32 billion, Activision announced that their total revenue came in at $1.52 billion. This is over $200 million greater than analyst predictions. One analyst has said that these earnings \u201ccompletely obliterated Wall Street\u2019s highest expectations\u201d for Activision. The company\u2019s earnings-per-share was double what analysts had predicted, at $0.76. Warzone is free to play and set to stay that way, but players can purchase in-game skins and cosmetics. Players are encouraged to upgrade to the full Modern Warfare game, and Activision confirmed more players than expected did this. Activision President says the amount of players who got Warzone and then upgraded to Modern Warfare was \u201chigher\u201d than they predicted it would be. \u2014 CharlieIntel (@charlieINTEL) May 5, 2020 Finally, the ongoing global situation has been cited as a reason for Activision\u2019s incredible revenue, as more players are forced inside and encouraged to partake in socially distant activities. The March 10 release of Warzone allowed Activision to perfectly capitalize on the changes of behavior many people have been forced into. Related \u2013 The Upset That Created One of CoD\u2019s Greatest Dynasties: The impressive first quarter has seen Activision increase their annual revenue estimates up to $6.9 billion. This would be an increase of 8% on the company\u2019s 2019 revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"
Warzone boosts Activision revenue figures way higher than expected ActivisionActivision\u2019s quarterly earnings call, which took place back on May 5, was expected to yield impressive results. However, the impact of the free-to-play Warzone saw the company\u2019s revenue leap to dizzying heights. Call of Duty is always one of Activision\u2019s highest-earning games every year, regularly topping […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22372","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/22372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=22372"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/22372\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=22372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=22372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=22372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}