BLAST partners with three alcohol brands for Paris CSGO Major BLASTBLAST has announced that it has signed a partnership agreement with three alcohol brands for the upcoming Paris CS:GO Major. The esports event organizer has welcomed Absolut Vodka, Ballantine\u2019s Scotch whisky and Jameson Irish Whiskey as partners of the Paris CS:GO Major in what represents the \u201cfirst group-wide esports move from leading Pernod Ricard-owned spirits brands\u201d. As part of the deal, the brands will sponsor BLAST\u2019s Overtime Show, featuring members of the on-air team, and behind-the-scenes content with \u201ckey players\u201d, who will be sharing \u201cuntold stories of past legends, current champs and the broader Counter-Strike community\u201d. The brands will also collaborate with BLAST on multiple activations throughout the event, including \u201cimmersive one-off experiences at the tournament, fan-led watch party activations in multiple markets, digital branding, broadcast content integration to BLAST.tv\u2019s 100+ global territory reach and social giveaways.\u201d \u201cWe are delighted to have Absolut, Ballantine\u2019s and Jameson onboard for the BLAST.tv Paris Major, their first large-scale, collective esports partnership,\u201d Oliver Clarke, Commercial Director at BLAST, said in a statement. \u201cWe look forward to working together to deliver unique content, digital integrations and activations to the global gaming community at one of the world\u2019s most revered and popular esports events.\u201d The announcement has been met with puzzlement in the French community because of Loi Evin (Evin\u2019s law), a 1991 law that enforces a ban on alcohol sponsorship of sporting and cultural events in France. \u201cA bit weird as alcoholic ads are under strict rules and mostly forbidden in France, especially during sporting, festive or cultural events,\u201d French journalist Guillaume \u2018neL\u2019 Rathier wrote. Contacted by Dexerto, a BLAST official said that the company is aware of the restrictions in place and local regulations in France. The three brands will not be visible in the arena bowl or on French broadcast feeds, and will appear only on official international streams. The BLAST.tv Paris Major will take place between May 8-21, with the Accor Arena, located in the Bercy area, staging the playoffs with a crowd in attendance. It will be the final CS:GO Major before Counter-Strike 2 takes over Valve\u2019s esports circuit. Last week, BLAST announced a multi-year global partnership with esports betting platform unikrn. The deal includes the Paris Major and the BLAST Premier CS:GO circuit.<\/p>\n","protected":false},"excerpt":{"rendered":"
BLAST partners with three alcohol brands for Paris CSGO Major BLASTBLAST has announced that it has signed a partnership agreement with three alcohol brands for the upcoming Paris CS:GO Major. The esports event organizer has welcomed Absolut Vodka, Ballantine\u2019s Scotch whisky and Jameson Irish Whiskey as partners of the Paris CS:GO Major in what represents […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37397","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/37397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=37397"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/37397\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=37397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=37397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=37397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}