Complaint against Diablo 4 ad for \u201cpromoting evil\u201d dismissed in Australia Blizzard EntertainmentSomeone in Melbourne, Australia filed a complaint against Blizzard\u2019s Diablo 4 billboard for \u201cpromoting evil.\u201d To promote Diablo 4\u2019s launch in June, Blizzard erected a host of billboards in major cities across the globe. The \u201cWelcome to Hell\u201d ad in New York especially drew attention because wildfires in Canada had turned the city\u2019s skyline red. Not everyone was on board with Blizzard\u2019s marketing campaign, however. Notably, one person in Melbourne, Australia complained about the ad to the country\u2019s Ad Standards Community Panel. The complaint claimed the billboard offended Christians and Catholics by \u201cpromoting evil.\u201d Interestingly, the person also said the advertisement reminded them of the hell of living in lockdown for two years. Australia\u2019s Ad Standards dismisses Diablo 4 billboard complaint As spotted by Australian reporter Josh Taylor, the Ad Standards Community Panel swiftly dismissed the complainant\u2019s objection. The panel cited several reasons as to why it believed the Diablo 4 billboard didn\u2019t violate its Code of Ethics. For one, the advertisement featured no discrimination towards a specific religious group, nor did it include references to a Satanic Cult. Responding to the \u201cpromoting evil\u201d claim, the panel noted that \u201cWelcome to Hell\u201d references a fictional locale in Diablo. The claim that the word choice frightened children and reminded the complainant of the lockdown constituted another non-issue for the Ad Standards group. \u201cGiven the punctuation, it does not state or imply that Brisbane or Melbourne is \u2018hell\u2019 and as such is not derogatory to these cities, or any of their inhabitants.\u201d And with regards to issues concerning the image of Lilith and the supposed depiction of violence: \u201cThe Panel noted that the character was not dissimilar to other well-known characters such as Maleficient (Disney), and noted a Melbourne sports team called the Demons.\u201d How the person who issued the complaint took the response isn\u2019t known, but reason suggests the billboard has already come down, considering Diablo 4 just turned a month old. Though she likely won\u2019t be haunting the nightmares of Melbourne residents any longer, Lilith continues to wreak havoc on the world of Sanctuary for some players. And Blizzard plans on extending the community\u2019s stay in its hellish world when Season 1 drops in the coming weeks.<\/p>\n","protected":false},"excerpt":{"rendered":"
Complaint against Diablo 4 ad for \u201cpromoting evil\u201d dismissed in Australia Blizzard EntertainmentSomeone in Melbourne, Australia filed a complaint against Blizzard\u2019s Diablo 4 billboard for \u201cpromoting evil.\u201d To promote Diablo 4\u2019s launch in June, Blizzard erected a host of billboards in major cities across the globe. The \u201cWelcome to Hell\u201d ad in New York especially […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-41207","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/41207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=41207"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/41207\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=41207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=41207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=41207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}