Diablo Immortal microtransactions generated $24 million in two weeks Despite releasing only two weeks ago, Diablo Immortal has already raked in $24 million in revenue thanks to its microtransactions. Much attention has been given to Diablo Immortal\u2019s egregious pay-to-win microtransactions since the title\u2019s PC and mobile launch earlier this month. For instance, analytically minded players calculated that Diablo Immortal users would need to spend thousands upon thousands of dollars to max out a single character. Twitch streamer Quin69 put the costly in-game purchases to the test, forking over $10,000 only to receive nothing of consequence in return. These microtransaction horror stories have yet to hurt Blizzard\u2019s bottom line, though. Dismal user reception aside, Diablo Immortal now counts as the most successful Blizzard launch to date. Diablo Immortal microtransactions generate lots of revenue Tracking website AppMagic (via PCGamesN) reveals that Diablo Immortal\u2019s microtransactions have, thus far, generated earnings of over $24 million. This count comes courtesy of the five-plus million mobile users who\u2019ve downloaded the free-to-play title on Google Play and the App Store. Players in the United States account for 43 percent of total spending in Diablo Immortal. Meanwhile, another 23 percent of the title\u2019s revenue comes from South Korea. Japan and Germany sit in third and fourth place with 8 percent and 6 percent, respectively. The pay-to-win backlash seems to matter very little in the grand scheme of things, least of all to Activision Blizzard\u2019s pocketbooks. Following the recent reveal of Diablo 4 gameplay at Xbox\u2019s showcase, fans can\u2019t help but wonder what Immortal\u2019s pitfalls may mean for the next mainline installment. Developers insist Diablo 4\u2019s will only feature in-game purchases related to cosmetic items and story expansions. Yet even the staunchest of Diablo faithful remain skeptical.<\/p>\n","protected":false},"excerpt":{"rendered":"
Diablo Immortal microtransactions generated $24 million in two weeks Despite releasing only two weeks ago, Diablo Immortal has already raked in $24 million in revenue thanks to its microtransactions. Much attention has been given to Diablo Immortal\u2019s egregious pay-to-win microtransactions since the title\u2019s PC and mobile launch earlier this month. For instance, analytically minded players […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-41866","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/41866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=41866"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/41866\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=41866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=41866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=41866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}