Amouranth claims Twitch\u2019s business model \u201cdoesn\u2019t succeed\u201d amid Kick move Instagram\/AmouranthPopular streamer and OnlyFans model Kaitlyn \u2018Amouranth\u2019 Siragusa is hitting out at Twitch\u2019s business model after announcing she would be moving to Kick. The streaming landscape has changed significantly in the last few months with Kick entering the fray to compete against Twitch and has signed some of the platform\u2019s biggest names already. In a short time, Kick has managed to recruit some of the biggest names in streaming from xQc and BruceDropEmOff and now, most recently, hot tub streaming extraordinaire Amouranth. Kick\u2019s success has been partly rooted in Twitch\u2019s own decisions too, such as implementing a 70\/30 sub-split that only applies to 1000 streamers or new policies on branded content. According to Amouranth, where the site really fails is with its total addressable market. Amouranth explains why Twitch \u201cdoesn\u2019t succeed\u201d In a lengthy thread on Twitter, Amouranth took to her personal account to blast the platform, stating that Twitch squeezing creators isn\u2019t its \u201csin,\u201d but rather how its target customers. \u201cTheir sin is making a business model that doesn\u2019t succeed except maybe at YouTube scale, but live streaming is a much smaller TAM than pre-recorded video,\u201d she said, praising TikTok\u2019s short-form content. Siragusa continued to state that Twitch decided to squeeze content creators because it failed to work itself into Amazon\u2019s rapidly-growing business, but they will \u201cnever be able to achieve profitability that way.\u201d \u201cTaking an incremental share of streamer earnings is ham-fisted, and you can\u2019t cut your way to profitability that way,\u201d the OnlyFans star blasted. \u201cI echo the view that if all the recent Twitch actions are sacrificial lambs to delay Prime sub removal\u2026. Look out below.\u201d As the streaming wars continue, it will be very interesting to see how many other big names make the jump to Kick, especially with Twitch\u2019s policies creating further resentment towards the platform.<\/p>\n","protected":false},"excerpt":{"rendered":"
Amouranth claims Twitch\u2019s business model \u201cdoesn\u2019t succeed\u201d amid Kick move Instagram\/AmouranthPopular streamer and OnlyFans model Kaitlyn \u2018Amouranth\u2019 Siragusa is hitting out at Twitch\u2019s business model after announcing she would be moving to Kick. The streaming landscape has changed significantly in the last few months with Kick entering the fray to compete against Twitch and has […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-44044","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/44044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=44044"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/44044\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=44044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=44044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=44044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}