Amouranth reveals main reason why she decided to stop being an \u201ce-girl\u201d Twitter: AmouranthAmouranth revealed the reason why she decided to stop being an \u201ce-girl,\u201d claiming it was a \u201cconstant grind\u201d and made it hard to appeal to mainstream audiences while doing \u201cquestionable things.\u201d On April 13, Amouranth shocked the world after announcing she\u2019d decided to step away from doing \u201ce-girl\u201d content in favor of doing something more akin to \u201clegacy media\u201d content \u2014 meaning it\u2019d be more \u2018conventional.\u2019 It came as a huge surprise since she was primarily known for doing \u201ce-girl\u201d content during her rise to fame. She\u2019d even been dubbed the \u201cqueen\u201d of Twitch\u2019s hot tub meta after it helped her become one of the most-watched streamers on the platform. However, Amouranth has a knack for making optimal decisions when it comes to her brand and business. She believes the decision to hang up the \u201ce-girl\u201d boots once and for all is one of them, and she explained why. First, she opened up about how her content will be different. \u201cI have to optimize for being the entertaining part of Amouranth,\u201d she said. \u201c I know she\u2019s in there because people think I\u2019m funny on collaborations.\u201d \u201cI have to optimize for that instead of farming [people who want that content] because, for the past few years, the strategy has been farming [those people] and converting them to my other social media [platforms]. \u201cIt\u2019s going to be more about growing the audience so that one day I can actually have an audience that will have hopefully at least an average attention span so I can educate them and make an impact with my animal sanctuary goals.\u201d Then, she explained what made her quit. \u201cThat\u2019s part of the reason why I want to retire from the e-girl stuff. It\u2019s a constant grind. That\u2019s where a lot of my time goes. Making sure I have enough conversion to other paid platforms. \u201cIt\u2019s been really hard to increase the quality and entertainment value of my Twitch stream to appeal to more of a mainstream audience while I\u2019ve been so focused on doing things that definitely don\u2019t appeal to that at all. \u201cIt\u2019s hard to switch [between them] while I\u2019m on these other platforms doing all kinds of questionable things. It\u2019s really hard to go back and forth because they just require different sides of you in different outputs of time.\u201d Amouranth has been one of the most dominant \u201ce-girl\u201d streamers for a long time now. In fact, her popularity transcends the niche entirely. She was the top female star on Twitch in 2021, and she\u2019s on track to do it again. It will be interesting to see the kind of content she\u2019ll create moving forward, and what sort of community she\u2019ll foster after making the pivot. Either way, it\u2019s the start of an exciting new chapter for her and her fans.<\/p>\n","protected":false},"excerpt":{"rendered":"
Amouranth reveals main reason why she decided to stop being an \u201ce-girl\u201d Twitter: AmouranthAmouranth revealed the reason why she decided to stop being an \u201ce-girl,\u201d claiming it was a \u201cconstant grind\u201d and made it hard to appeal to mainstream audiences while doing \u201cquestionable things.\u201d On April 13, Amouranth shocked the world after announcing she\u2019d decided […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-44166","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/44166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=44166"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/44166\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=44166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=44166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=44166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}