Bollywood rapper smashes YouTube view count record overnight Sony Music India, YouTube – YouTubeYouTube saw an international race against the clock between creator Felix \u2018PewDiePie\u2019 Kjellberg and Bollywood label T-Series in early 2019, which ultimately defeated the Swede \u2013 but now, another Indian channel is making waves on the platform. Sony Music India uploaded a music video for Bollywood rapper Badshah\u2019s \u201cPaagal\u201d single on July 10, featuring a colorful cast of dancers breaking it down to a dancehall beat. The track quickly went viral, racking up over 75 million views in a single day \u2013 but this development didn\u2019t make waves online, despite YouTube\u2019s usual touting of record-breaking videos. While YouTube Tweeted out praise for KPop band BTS\u2019s \u201cBoy with Luv\u201d and Ariana Grande\u2019s \u201cThank U Next,\u201d the platform hasn\u2019t made any noise regarding views for Badshah\u2019s \u201cPaagal\u201d \u2013 and some alleged \u201cfoul play\u201d may be to blame. According to reports from Bloomberg, Indian music industry professionals claim that \u201cPaagal\u2019s\u201d quick rise to fame could be the result of bots, server-farming, and even grand advertisement schemes, which may have embedded the video to other websites. View this post on InstagramRepresenting INDIA. Heading towards GLOBAL DOMINATION. Ye India ka time hai. 50 MILLION VIEWS. Thank you so much jinhone support kiya aur gaane ko pyaar diya. Its just the begining. Love youuuuuuuuuuuuu. Its your boy BAADSHAAAAAAHHHHHH! :flag-in::flag-in::flag-in::flag-in: This wouldn\u2019t be the first time an Indian music company has come under fire after skyrocketing to fame, either: T-Series similarly caught criticism during its battle against PewDiePie, with the YouTuber claiming the label used \u201csub bots\u201d to reach its current 106 million subscriber count. In spite of the criticism, Badshah himself implied that the scrutiny around his record-breaking video is due to YouTube\u2019s alleged \u201cdouble standards.\u201d 600https:\/\/www.instagram.com\/p\/BzNzyh_gaAJ\/?utm_source=ig_web_copy_link\u201cWe worked hard for this, promoted it worldwide,\u201d the rapper stated via Instagram. \u201cI don\u2019t want people abroad to see India like it\u2019s shown in a film like \u2018Slumdog Millionaire.\u2019\u201d However, Badshah\u2019s words are lost on the ears of the internet \u2013 and BTS fans, in particular, who were quick to point out that BTS\u2019s \u201cBoy with Luv\u201d boasts no advertisements. bts: paved the way badshah: paid the way \u2014 :milk: (@seonqwhore) July 31, 2019 \u201cBTS: paved the way,\u201d one user Tweeted of the news. \u201cBadshah: paid the way.\u201d \u201cAds [are] so funny,\u201d another wrote. \u201cSo Badshah, Taylor Swift, Blackpink, Ariana Grande with ads in their music videos\u2026Thanks to God, BTS is organic.\u201d Ads is so funny. So Badshah, Taylor Swift, Blackpink, Ariana G. With Ads in theirs mv\u2026:face_with_rolling_eyes: Thanks to God:black_heart: BTS is organic. pic.twitter.com\/AY3fNXWvk7 \u2014 EVANS (@XimenaEvans1) July 31, 2019 While BTS\u2019s hit boasts over 483 million views at the time of writing, Badshah\u2019s \u201cPaagal\u201d has risen to 114 million in the span of a month, as Bollywood continues to blaze through YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"
Bollywood rapper smashes YouTube view count record overnight Sony Music India, YouTube – YouTubeYouTube saw an international race against the clock between creator Felix \u2018PewDiePie\u2019 Kjellberg and Bollywood label T-Series in early 2019, which ultimately defeated the Swede \u2013 but now, another Indian channel is making waves on the platform. Sony Music India uploaded a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-45135","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/45135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=45135"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/45135\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=45135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=45135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=45135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}