Bradley Martyn clowned on Twitter for \u201cgentrifying\u201d Milk Crate Challenge Instagram, @bradleymartyn \/ Twitter, @BADBADNOTbuenoFitness influencer Bradley Martyn has been absolutely roasted across Twitter for his version of the \u201cMilk Crate Challenge,\u201d as people accuse him of both cheating and gentrifying the viral trend. The Milk Crate Challenge is a relatively simple trend: people stack milk crates (those plastic box things) on grass in a vertically triangular formation and try to ascend and descend them without falling. The premise is simple, but has surprisingly entertaining results. Originally, there was a monetary component \u2014 as you could pay $5 to try the challenge and receive a reward of $500 if you did. That sounds like easy money until you see how wobbly those crates become on grass, which is why fail videos went viral instantly. But the successes have gone viral as well and, as some people call him, fitfluencer Bradley Martyn jumped on the trend. Unlike \u201cWhite Mike\u201d and the high-heel lady though, Martyn\u2019s success has been relentlessly clowned. As you can see from Desus Nice\u2019s quote tweet, Martyn\u2019s version of the challenge has not gone over well. While Desus subtly equates it to Martyn showing up and ruining the vibes of a party, the replies are\u2026 less charitable. Some focus on the whitewashed aspect of Martyn\u2019s fancy indoor setting, as someone commented \u201cthe cultural appropriation is egregious.\u201d So we cheating now with double wide crates? Smh pic.twitter.com\/TkDo7jSjH9 \u2014 Alternative Facts (@djgist) August 23, 2021 Others focus on why his version of the challenge doesn\u2019t count, as it\u2019s not only on gym mats instead of rough, uneven grass \u2014 but also includes some especially wide, taped-together crates. Compare that with the high-heeled, outdoor version and see which one you find more impressive. In sum, Martyn is getting clowned for two reasons. The first: him doing the challenge in a manicured environment is getting labeled terms like cultural appropriation or gentrification (giving flashbacks to the controversy surrounding Black TikTok creators\u2019 dances being used without credit). Some have even joked that it feels \u201canti-Black.\u201d The second: that manicured environment ruins the entire point of the challenge. The Milk Crate Challenge is fun because it\u2019s difficult and can be tried in the most available environment: random patchy grass. Read more: Taylor Swift joins TikTok and sends fans wild with first post promoting new album The most famous challenge successes have included a small man with big boots, a guy rolling a blunt, and a girl in high heels. A fitfluencer doing it indoors with special crates and tape\u2026 just doesn\u2019t seem to fit the competitive regulations.<\/p>\n","protected":false},"excerpt":{"rendered":"
Bradley Martyn clowned on Twitter for \u201cgentrifying\u201d Milk Crate Challenge Instagram, @bradleymartyn \/ Twitter, @BADBADNOTbuenoFitness influencer Bradley Martyn has been absolutely roasted across Twitter for his version of the \u201cMilk Crate Challenge,\u201d as people accuse him of both cheating and gentrifying the viral trend. The Milk Crate Challenge is a relatively simple trend: people stack […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-45162","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/45162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=45162"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/45162\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=45162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=45162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=45162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}