Bruontheradio wants TikTok Grammys category as Addison Rae & Dixie D\u2019Amelio music careers take off Instagram: BruontheradioTikTok star \u2018Bruontheradio\u2019 spoke about his growth as both a top-tier influencer and radio personality, and how he believes social media has changed the music industry in an interview with Dexerto. 25-year-old Josh \u2018Bru\u2019 Brubaker has amassed over 4 million followers on TikTok since he started gaining popularity in 2021. He first gained traction after combining his career in radio with his love for TikTok. His infectious laugh and his \u2018random word of the day\u2019 videos \u2014 where he inserts specific words into his broadcasts \u2014 have earned him countless opportunities, such as being able to interview celebrities like Ed Sheeran and Jimmy Fallon. After moving to Los Angeles in 2021, Bru met his girlfriend, fellow TikToker Anna Sitar, and began uploading videos showing more of his life to his followers \u2014 including clips of him getting ready to host a red carpet event at the Oscars on March 27. Now, Bru is getting ready to visit the 2022 Grammy celebration on April 3, 2022, as a guest. We were able to talk to him about his career on TikTok and how he\u2019s gotten to the point he\u2019s at today. Bru wants the Grammys to have a TikTok category As more and more TikTok stars begin to gain popularity and receive an opportunity to create music, we asked Bru if he thinks the Grammys should create a category \u2014 especially for viral creators, seeing as how the app has been responsible for a slew of songs both old and new making their way into pop culture. \u201cOh absolutely. They should. The Oscars did something similar but they kind of hid it,\u201d he answered. \u201cTikTok and the fans have such a say in an artist\u2019s career that they totally should.\u201d Bruontheradio responds to TikToker success in music As someone with their finger on the pulse of the modern music industry, Bru is tuned in to some of the newer rising stars \u2014 including those who came into the business from social media. Creators like Dixie D\u2019Amelio, Lil Huddy, and Addison Rae blew up on TikTok as it was gaining popularity, amassing millions of followers before they received the opportunity to begin their careers in music. \u201cIf that\u2019s what they wanna do, they have the platform. It would be a waste not to use it,\u201d Bru said of the transition. \u201cIt\u2019s tough because a lot of people who start music are under a huge microscope. These creators are starting (music) with millions of fans. They have to start somewhere, and they\u2019re just getting comfortable.\u201d With such a large platform, trolls being negative toward people like Dixie aren\u2019t uncommon \u2014 especially with the release of her first few songs. However, Bru had high praise for the elder D\u2019Amelio sister. \u201cIt\u2019s a shame, \u2019cause she\u2019s good,\u201d Bru admitted. \u201cWe had her out for a show in LA. She\u2019s learning but she\u2019s killing it with her crowd work and dancing.\u201d Using TikTok as a Tool for musicians When it comes to bigger creators like Charlie Puth and Doja Cat, who have already built an established following as a musician, Bru thinks of TikTok as the current \u201ctool\u201d for them to continue growing their platform. \u201cI ask musicians [about Tiktok\u2019s impact] all the time. Charlie Puth, Lizzo, Doja Cat, all use the platform to promote their music,\u201d he explained. \u201cThey always say the same thing: Social media\u2019s not gonna change their style, and at the end of the day, TikTok is just a tool.\u201d Charlie Puth pulled back the curtains on his recording process for \u2018Lightswitch\u2019 and shared that process with his millions of fans which, in turn, allowed the song to go viral when it was released. Doja Cat, on the other hand, has grown her following by interacting with her followers via TikTok live \u2014 and even participated in her own \u2018Say So\u2019 Trend. He didn\u2019t stop there, though, as Bru also explained that the internet has always had some sort of promotional tool for musicians whether it be Myspace, Soundcloud, or even Twitter. However, he agrees that TikTok is the largest and most successful tool, with more people joining it daily. TikTok has been the home of a wide variety of viral songs, including a handful that have been nominated by the Grammys for \u2018Song of The Year.\u2019 Viral songs aren\u2019t limited to the latest and greatest releases from the most popular bands either. The \u2018Neon Moon\u2019 trend went viral in early 2022, with creators dancing to the song \u2018Neon Moon\u2019 by Brooks & Dunn \u2014 which was released in 1992. It went so viral, Brooks & Dunn even joined in on the fun. From TikTok to the Grammys Bru is a prime example of what kind of effect social media can have on someone\u2019s career. Before he began gaining insane popularity on TikTok, he was simply a radio host who loved brightening his listeners\u2019 days. \u201cI went to school for it, technically. It was like a crash course for broadcasting,\u201d he said, explaining how he got into the radio biz. \u201cI wanted to go into sports broadcasting, but when I got into school, I fell in love with the radio side of everything.\u201d Read More: The Chainsmokers reveal truth about Benny Blanco & Charlie Puth TikTok \u2018feud\u2019 on IMPAULSIVE – He went on to reveal that his career began in a small city called \u2018Bad Axe\u2019 Michigan, and said this opportunity taught him everything. \u201cI got to mess up a ton. I got to do news, classic hits, country music, and built that foundation, and found my voice. Then I began moving up in the industry\u2026 and that\u2019s what got me to LA.\u201d Not too long after Bru created his TikTok account, a few of his videos went viral, and one day, he shared one of them with his listeners on the air. On top of that, he posted a video of himself sharing the story on TikTok \u2014 making thousands of his followers call in for more radio content. From there, he created the \u2018Random Word Challenge,\u2019 where he chooses a random word chosen by an acquaintance and finds a way to \u2018sneak\u2019 it into his messages on the radio. (Click here if TikTok doesn\u2019t load) Bru took the platform by storm once he began intertwining his full-time career of being a radio personality with the short-form video app. Whether it\u2019s a new musician going viral or an old favorite being used in the latest trend, it\u2019s clear that TikTok is going to continue having an impact on the industry. We\u2019ll have to wait to see who the next musician to go viral will be. Bru is an LA-based radio host for Audacy\u2019s Pop radio stations as well as the self-proclaimed \u2018CEO of TikTok,\u2019 where he has amassed millions of followers and has gained recognition on the app from fellow stars like Lizzo, Jason Derulo, and Addison Rae. Bru prides himself on being just a normal guy who gets to connect with amazing people every day through the magic of radio. Follow him on social media platforms, including TikTok, @bruontheradio, and tune in here to listen to him every Monday through Saturday on Audacy stations across the country.<\/p>\n","protected":false},"excerpt":{"rendered":"
Bruontheradio wants TikTok Grammys category as Addison Rae & Dixie D\u2019Amelio music careers take off Instagram: BruontheradioTikTok star \u2018Bruontheradio\u2019 spoke about his growth as both a top-tier influencer and radio personality, and how he believes social media has changed the music industry in an interview with Dexerto. 25-year-old Josh \u2018Bru\u2019 Brubaker has amassed over 4 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-45256","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/45256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=45256"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/45256\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=45256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=45256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=45256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}