Burger King tweet goes viral on International Women\u2019s Day for all the wrong reasons Burger King \/ UnsplashInternational Woman\u2019s Day takes place every year on March 8, however fast food giants Burger King have commemorated the day\u2019s events in a Tweet many have branded as sexist. A single glance at Twitter on March 8 will let you know that it\u2019s International Women\u2019s Day. With some of the world\u2019s biggest brands and stars coming together to speak out against sexism, everyone has their own way of honoring the event. Burger King, however, took an approach that many deemed to be sexist. Earning overwhelming criticism and even a trend for their troubles, the fast-food behemoth split the Twitter-sphere right down the middle. Here\u2019s where everything went wrong. Burger King tweet branded as sexist The brand\u2019s UK Twitter account dropped the bombshell in the early hours of the morning. Writing that \u201cwomen belong in the kitchen,\u201d the tweet was immediately attacked for the sexist connotations that it appears to promote. After a few hours and going very viral, BK decided to delete the tweet. As the floodgates opened and angry Twitter users descended, the UK team attempted to salvage things with a series of responses below. If they want to, of course. Yet only 20% of chefs are women. We\u2019re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career. #IWD \u2014 Burger King (@BurgerKingUK) March 8, 2021 We are proud to be launching a new scholarship programme which will help female Burger King employees pursue their culinary dreams! \u2014 Burger King (@BurgerKingUK) March 8, 2021 While the intent of the original Tweet might have been to promote Burger King\u2019s new scholarship program for its employees, it seems to have missed the mark entirely. Burger King deletes the tweet A few hours and thousands upon thousands of angry and mocking replies later, Burger King UK decided to take down and delete the poorly-received tweet. They claim they finally took the post down after they noticed that \u201cthere were abusive comments in the thread, and we don\u2019t want to leave the space open for that.\u201d We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don’t want to leave the space open for that. \u2014 Burger King (@BurgerKingUK) March 8, 2021 Twitter reacts One of the brand\u2019s main competitors, KFC, responded from their gaming account hinting to Burger King to remove the tweet. The response was simply that the tweet wouldn\u2019t be deleted as it is \u201cdrawing attention to a huge lack of female representation in our industry.\u201d The post then goes on to criticise KFC for not being \u201con board\u201d with the idea. Prominent former League of Legends caster Indiana \u2018Froskurinn\u2019 Black also weighed in on the situation, writing that \u201cthat Burger King tweet is already being loaded into social media decks as an example of what not to do.\u201d That burger king tweet is already being loaded into social media decks as an example of what not to do. History being made in real time. \u2014 Froskurinn (@Froskurinn) March 8, 2021 New York Times\u2019 tech reporter Taylor Lorenz also attacked the now-deleted tweet, asking \u201cwhy do we still allow brands to Tweet?\u201d https:\/\/twitter.com\/TaylorLorenz\/status\/1368950558636314624 From across every sector people have either come together to condemn or condone the Tweet, but either way Burger King have certainly garnered quite the audience.<\/p>\n","protected":false},"excerpt":{"rendered":"
Burger King tweet goes viral on International Women\u2019s Day for all the wrong reasons Burger King \/ UnsplashInternational Woman\u2019s Day takes place every year on March 8, however fast food giants Burger King have commemorated the day\u2019s events in a Tweet many have branded as sexist. A single glance at Twitter on March 8 will […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-45474","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/45474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=45474"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/45474\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=45474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=45474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=45474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}