{"id":45849,"date":"2025-01-28T17:06:28","date_gmt":"2025-01-28T17:06:28","guid":{"rendered":"https:\/\/dejan.au\/index.php\/2025\/01\/28\/charli-dixie-damelio-launch-makeup-line-with-morphe-dexerto\/"},"modified":"2025-01-28T17:06:28","modified_gmt":"2025-01-28T17:06:28","slug":"charli-dixie-damelio-launch-makeup-line-with-morphe-dexerto","status":"publish","type":"post","link":"https:\/\/dejan.au\/index.php\/2025\/01\/28\/charli-dixie-damelio-launch-makeup-line-with-morphe-dexerto\/","title":{"rendered":"Charli &#038; Dixie D\u2019Amelio launch makeup line with Morphe &#8211; Dexerto"},"content":{"rendered":"<p>Charli &#038; Dixie D\u2019Amelio launch makeup line with Morphe Instagram: Dixie D&#8217;AmelioTikTok\u2019s most famous sisters, Charli and Dixie D\u2019Amelio, have teamed up with Morphe cosmetics to create a sub-brand called Morphe 2. The D\u2019Amelio sisters have catapulted to fame in less than a year after Charli danced her way to the top of the TikTok charts and now has more than 72 million followers. Dixie currently has 30 million followers. In the last few months, Dixie and Charli have branched out beyond TikTok; Dixie has released a single and a music video, and appeared in the YouTube miniseries on Brat TV \u201cAttaway General.\u201d Not content with just their own success, though, they\u2019ve even got their parents involved, creating a family YouTube channel and fuelling rumors of a potential reality TV show following the lives of the D\u2019Amelio family. Most recently the pair became partners with Hollister Jeans. Now Charli and Dixie are focusing on cosmetics, and are collaborating with Morphe, a brand that typically sells products created by beauty and other online influencers. Recently Morphe has collaborated with James Charles, Jaclyn Hill, and Maddie Ziegler. https:\/\/www.instagram.com\/p\/CC3r5rGDE6X\/ Morphe 2 \u201caims to redefine the way makeup is marketed to young people\u201d and uses the tagline \u201cSimple but stunning,\u201d targeting Gen Z teens who are looking for a more minimalist brand. It will feature products that are made to be easy to use, including a foundation tint in 20 shades, jelly eye shimmer, cheek and lip mousse, and glossy lip oils. Morphe recently faced criticism for continuing to sell products by Jeffree Star and Shane Dawson after the YouTubers were \u2018canceled\u2019 for alleged racism, manipulation, and other controversies. Morphe has since cut ties with Shane Dawson, and was forced to drop Jeffree Star Cosmetics and affiliated products after multiple top-name YouTubers decided to boycott the brand. Morphe 2 is set to launch on July 30 in the US and August 6 in the UK.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Charli &#038; Dixie D\u2019Amelio launch makeup line with Morphe Instagram: Dixie D&#8217;AmelioTikTok\u2019s most famous sisters, Charli and Dixie D\u2019Amelio, have teamed up with Morphe cosmetics to create a sub-brand called Morphe 2. The D\u2019Amelio sisters have catapulted to fame in less than a year after Charli danced her way to the top of the TikTok [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-45849","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/45849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=45849"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/45849\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=45849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=45849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=45849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}