David Dobrik slams \u201cLA YouTubers\u201d who \u2018overhype\u2019 their music Screengrab via YouTubePopular YouTuber David Dobrik has explained his long-standing frustrations with creators who \u2018overhype\u2019 their new releases \u2013 especially when it comes to videos and music. Hyping something up is a common practice on YouTube, considering that creators are usually able to translate their following on the video uploading platform to other social media websites. Yet, some creators arguably go overboard with their hype, especially when it\u2019s something pretty meaningless as a new video. It is something that David Dobrik has, repeatedly, taken issue with as he isn\u2019t a fan of hyping things up before release \u2013 as it can come back to bite you. \u201cI hate when people hype up things,\u201d started the vlogger during the 105th episode of his VIEWS podcast. \u201cIf you\u2019re working on a song or if you\u2019re working on anything, like why do you hype up anything?\u201d His pal Jason Nash chimed in, adding that some hype goes too far \u2013 with how some YouTubers liken their future releases to \u201cfucking dying.\u201d Dobrik continued in his disbelief of how hype could reach such high levels, adding: \u201cHow could you possibly fucking say that? How can an artist go \u2018you guys are going to fucking lose it when you hear this song\u2019? How can you possibly say that?\u201d [Timestamp for mobile viewers of 19:22] While Nash tried to compare it to the wider music scene, with Kanye West\u2019s confidence being brought up as a talking point, Dobrik still wasn\u2019t buying it. \u201cThat\u2019s crazy. I don\u2019t care if Kanye West says it. I don\u2019t like when anybody says that,\u201d replied the YouTube star, continuing his rage at his fellow creators who overhype things. However, he was able to separate the difference between YouTube and other fields \u2013 with Rap and combat sports being two notable examples \u2013 as their \u201caggressive\u201d marketing can be acceptable. \u201cIf you hype up a song, people are expecting so much,\u201d he added. \u201cMy favorite is to under-promise and over deliver. That\u2019s the best.\u201d Read More: YouTube\u2019s most liked videos – Despite Dobrik\u2019s opinion and harsh words, it\u2019s not going to stop YouTubers bigging up their own products in the hopes of racking up clicks, views, and subscribers. It\u2019s all a part of the marketing game, after all.<\/p>\n","protected":false},"excerpt":{"rendered":"
David Dobrik slams \u201cLA YouTubers\u201d who \u2018overhype\u2019 their music Screengrab via YouTubePopular YouTuber David Dobrik has explained his long-standing frustrations with creators who \u2018overhype\u2019 their new releases \u2013 especially when it comes to videos and music. Hyping something up is a common practice on YouTube, considering that creators are usually able to translate their following […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-46679","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/46679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=46679"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/46679\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=46679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=46679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=46679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}