Doug DeMuro claims car companies don\u2019t take YouTube car reviews seriously Doug DeMuro is one of the most popular auto YouTubers out there, but he explained in a recent video why content creators like himself can have a harder time getting access to review cars than other forms of media. DeMuro is known for his reviews and videos on all kinds of cars and automobiles, and currently boasts over 3.2 million subscribers on his main YouTube channel. As one of the most subscribed car YouTubers on the site, DeMuro seems to have inside access to all the latest rides \u2013 but in a recent video, he explained why it can be difficult for content creators to get access to the newest vehiclees While his video from December 20 is technically about why he hadn\u2019t yet reviewed the new Chevrolet C8 Corvette, the YouTuber also talked about why gaining access to new cars for reviews can be a challenge for people like him. DeMuro claimed that he contacted individuals from both Chevrolet and General Motors Public Relations, but didn\u2019t hear back at all from either company. \u201cI average 1.1 million video views in a week, which is by far the most per video average of any car YouTuber,\u201d Demuro said while explaining his problems in getting a C8 to review. \u201cSo, isn\u2019t it in the best interest of General Motors to get me a car so it can get a lot of exposure?\u201d The answer, he said, is because a lot of auto industry PR insiders don\u2019t generally consider YouTubers to be \u201clegitimate journalists.\u201d \u201cGenerally speaking, most automakers look at YouTube and see us as influencers,\u201d he explained. \u201cKinda like people on Instagram trying to peddle face cream.\u201d \u201cWhen a YouTuber reaches out, \u2018eh this guy\u2019s just an influencer, he does stupid stuff,\u2019 and I don\u2019t even get an email back,\u201d DeMuro continued. \u201cWhen a magazine reaches out, the automaker PR person has done business with that magazine for a while. \u2026they have an existing relationship.\u201d DeMuro went on to say that a lot of PR workers in the auto industry see YouTube as a place for \u201ckids and entertainment,\u201d not where serious shoppers go to find out information before making a purchase \u2013 which isn\u2019t accurate, in the slightest. He goes into more detail about why automakers don\u2019t seem to take car YouTubers seriously in his video, and reassured fans he would have a review for the C8 up, as soon as it hits dealerships.<\/p>\n","protected":false},"excerpt":{"rendered":"
Doug DeMuro claims car companies don\u2019t take YouTube car reviews seriously Doug DeMuro is one of the most popular auto YouTubers out there, but he explained in a recent video why content creators like himself can have a harder time getting access to review cars than other forms of media. DeMuro is known for his […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-47281","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/47281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=47281"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/47281\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=47281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=47281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=47281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}