Drake signs streaming deal with Twitch and Mixer rival Caffeine CaffeineDrake is one of the most well-known names in music, and now, he\u2019s taking his talents to streaming site Caffeine \u2014 not Twitch, nor with his buddy Ninja on Mixer. Caffeine entered the broadcasting market in 2018 with what they claim is a different approach from other streaming sites: bringing in celebrities and more traditional television-type broadcasting. Before Drake hopped aboard, the platform had already signed American rappers Offset and Doja Cat, as well as Pittsburgh Steelers Wide Receiver JuJu Smith-Schuster. What will Drake do on Caffeine? According to Caffeine, Drake signed a \u201cmulti-year\u201d contract, though they declined to specify the deal\u2019s exact length. He\u2019ll have his own personal channel on the platform, but Caffeine didn\u2019t reveal how often he would be streaming, either. Instead, Drake will focus on putting his fame to use promoting the \u201cUltimate Rap League\u201d on the site, which bills itself as \u201cthe biggest rap-battle league in the country.\u201d The gist of the league is as follows: two MCs freestyle at each other back and forth, and whoever receives the highest score from the judges or the biggest crowd reactions wins, much like 8-Mile or Mad Verse City. Joining Caffeine isn\u2019t Drake\u2019s first experience with streaming, either: he notably joined Tyler \u2018Ninja\u2019 Blevins for a stream on Twitch in March of 2018, which broke the record for most concurrent viewers at a time with over 635,000 eyes on the now-historical broadcast. \u201cI\u2019ve always loved URL and admired what Smack and his team have been able to create, it just wasn\u2019t easily accessible,\u201d Drake said in a statement. \u201cIt\u2019s exciting to be in a position where I\u2019m able to bring Caffeine to the table and help provide URL with the tools they need to elevate the viewing experience and make it more accessible to fans.\u201d Although it\u2019s unlikely he\u2019ll replicate his legendary numbers from his joint stream with Ninja on the new platform, pulling a big name like Drake could be just the thing Caffeine needs to gain some serious brand recognition.<\/p>\n","protected":false},"excerpt":{"rendered":"
Drake signs streaming deal with Twitch and Mixer rival Caffeine CaffeineDrake is one of the most well-known names in music, and now, he\u2019s taking his talents to streaming site Caffeine \u2014 not Twitch, nor with his buddy Ninja on Mixer. Caffeine entered the broadcasting market in 2018 with what they claim is a different approach […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-47767","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/47767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=47767"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/47767\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=47767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=47767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=47767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}