Elon Musk says running Twitter has been \u201cpainful\u201d and stressful YouTube: TEDElon Musk has described running Twitter as \u201cquite painful,\u201d and a \u201cstressful situation.\u201d The sizable workload Musk has taken on has even pushed him to sleep on a couch in the office\u2019s library, he says. The Tesla CEO purchased Twitter last year in a reported $44 billion dollar deal. Since then the social media website has undergone a multitude of changes under his leadership. Many of these changes were made to turn around Twitter\u2019s financial situation with it not declaring a profit since 2019. However, the man behind these decisions hasn\u2019t made them without hardship. Elon Musk opens up about his time as Twitter CEO Elon Musk has revealed how running Twitter has affected his life in an interview with the BBC. In the interview, Musk describes his time at Twitter as \u201cpainful,\u201d with the layoffs earlier this year being a particular low point. Speaking on the layoffs, Musk confessed they were \u201chaphazard,\u201d but still defended the decision to go ahead with them: \u201cThe company was going to go bankrupt if we didn\u2019t cut costs immediately. If the whole ship sinks then nobody\u2019s got a job.\u201d Despite the stressful situation Musk finds himself in, he wouldn\u2019t commit to saying that buying Twitter was a mistake: \u201cIt\u2019s been quite painful but at the end of the day it should have been done. Were there many mistakes along the way? Of course, but all well that ends well.\u201d Twitter\u2019s situation is improving The situation as of late looks to have improved, as Musk expressed: \u201cWe\u2019re headed to a good place. We\u2019re roughly breaking even and trending to be cash flow positive very soon. Literally in a matter of months.\u201d A part of these improvements to finances can be attributed to advertisers returning to Twitter. Musk backed this sentiment: \u201cI think almost all advertisers have come back or said they are going to come back.\u201d Addressing the advertisers that haven\u2019t returned yet, Musk said: \u201cIf Disney feels comfortable advertising children\u2019s movies and Apple feels comfortable advertising iPhones that\u2019s a good indicator that Twitter is a good place to advertise.\u201d With Twitter\u2019s fortune changing Musk isn\u2019t actively looking to sell Twitter but he did concede that such an outcome isn\u2019t impossible: \u201cIf I was confident that they would rigorously pursue the truth, then I guess I would be glad to hand it over to someone else.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Elon Musk says running Twitter has been \u201cpainful\u201d and stressful YouTube: TEDElon Musk has described running Twitter as \u201cquite painful,\u201d and a \u201cstressful situation.\u201d The sizable workload Musk has taken on has even pushed him to sleep on a couch in the office\u2019s library, he says. The Tesla CEO purchased Twitter last year in a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-48053","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/48053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=48053"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/48053\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=48053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=48053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=48053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}