Emma Chamberlain explains why she hates being labeled an \u201cinfluencer\u201d YouTube star Emma Chamberlain is one of the biggest names in social media \u2014 but there\u2019s one term the internet celebrity finds \u201cdisgusting,\u201d and it\u2019s often used to describe those in her position. The term \u201cinfluencer,\u201d as defined by Influencer Marketing Hub, is \u201can individual who has the power to affect purchase decisions of others because of their authority, knowledge, position or relationship with their audience.\u201d Many online entertainers fall into this category, with names like Tana Mongeau, Logan Paul, and even Twitch streamers like Imane \u201cPokimane\u201d Anys all deemed \u201cinfluencers\u201d due to their massive followings. In spite of this popular (and somewhat accurate) term, YouTuber Emma Chamberlain is at odds with the word, as told in an interview with Cosmopolitan\u2019s Dana Schwartz on January 7. According to the vlogger-turned-coffee making connoisseur, the word \u201cinfluencer\u201d actually \u201cdisgusts\u201d her, with Chamberlain claiming that the term differs from her actual job of being an entertainer for her fans. \u201cI think the word \u2018influencer\u2019 is kind of disgusting,\u201d the star said. \u201cLet\u2019s use me as an example: If someone is calling me an influencer, they\u2019re saying that my job is to influence, and I don\u2019t think that\u2019s true. I prefer to entertain and be a friend. I don\u2019t want to influence.\u201d Despite boasting over 8 million YouTube subscribers and Instagram followers alike, Chamberlain isn\u2019t comfortable with being branded as a glorified saleswoman: instead, she prefers to connect with her fans and create content, and has even branched out into making her own coffee. However, her stance against \u201cinfluencing\u201d (much like her coffee prices) are seeing some backlash from critics, with users across Twitter arguing that she can\u2019t escape the influencer label because, well, that\u2019s what she is. Chamberlain\u2019s interview with Cosmo likewise saw her plastered on the magazine\u2019s front page \u2014 a development that the YouTuber \u201ccouldn\u2019t believe.\u201d \u201cIt\u2019s a little weird, because I used to read Cosmopolitan every time I was on the plane,\u201d she said in a January 7 video. \u201cI would get a Cosmo in the airport then read it on the plane. I used to do that every time I\u2019d fly, so it\u2019s pretty crazy.\u201d Despite the critics, it seems that Chamberlain keeps on climbing the ladder of success, and there\u2019s no telling what\u2019s next in store for one of YouTube\u2019s brightest young stars.<\/p>\n","protected":false},"excerpt":{"rendered":"
Emma Chamberlain explains why she hates being labeled an \u201cinfluencer\u201d YouTube star Emma Chamberlain is one of the biggest names in social media \u2014 but there\u2019s one term the internet celebrity finds \u201cdisgusting,\u201d and it\u2019s often used to describe those in her position. The term \u201cinfluencer,\u201d as defined by Influencer Marketing Hub, is \u201can individual […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-48101","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/48101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=48101"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/48101\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=48101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=48101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=48101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}