Equinox gym under fire after banning customers from joining in January TIKTOK: equinoxGym club Equinox is facing backlash on social media after banning new members from joining on New Year\u2019s Day. The luxury establishment posted a since-deleted TikTok clip on January 1, sharing the news of its policy to its over 45,000 followers. \u201cWhen it\u2019s January 1st, but you remember Equinox is not letting new members join today\u2026\u201d the text-overlay on the video read, as a man was seen working out. The gym would later post a follow-up video, explaining why they weren\u2019t accepting any new members on New Year\u2019s Day. \u201cIt\u2019s not you, it\u2019s January. January is a fantasy, delivered to your door in a pastel-coloured box. It talks about change. It needs a new outfit before it can begin,\u201d Equinox declared. \u201cShort-cutting, giving up just a few weeks later. You are not a New Year\u2019s resolution. Your life doesn\u2019t start and end at the beginning of the year. And that\u2019s not what being a part of the Equinox is about. \u201cWe go beyond what is possible. We defy expectations. We are not moderation. We want it all, every day. And you deserve it all.\u201d Equinox gym faces backlash with new campaign While the gym might have thought they were making a good point, social media users were quick to slam Equinox\u2019s anti-New Year\u2019s resolution campaign. \u201cPoor campaign choices. People already don\u2019t have support systems in place that keep them in the gym, this no New Year\u2019s resolution BS doesn\u2019t help. Do better,\u201d one user wrote. \u201cEquinox charges too much money to be this exclusionary,\u201d another added. \u201cGyms should really be working hard to make new members feel welcome and not intimidated. This marketing ploy is elitist and gross,\u201d a third commented. \u201cA very weird and terribly hypocritical campaign,\u201d someone else said. Others claimed that they\u2019d canceled their Equinox membership upon seeing the TikTok videos. As of January 2, the gym is accepting new members once again.<\/p>\n","protected":false},"excerpt":{"rendered":"
Equinox gym under fire after banning customers from joining in January TIKTOK: equinoxGym club Equinox is facing backlash on social media after banning new members from joining on New Year\u2019s Day. The luxury establishment posted a since-deleted TikTok clip on January 1, sharing the news of its policy to its over 45,000 followers. \u201cWhen it\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-48125","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/48125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=48125"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/48125\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=48125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=48125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=48125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}