Exclusive: How streaming star xQc landed $100M Kick deal xQc | TwitterIn an exclusive interview with xQc\u2019s agency, they revealed how the streaming giant landed his $100 Million Kick deal\u2019s price tag. In June 2023, Felix \u201cxQc\u201d Lengyel and Kick lit the streaming world on fire when it was announced the streaming giant had penned a $70 million with the burgeoning platform, skyrocketing the site\u2019s popularity to the moon. And coming with incentives, it pushed the deal to $100 million. The price tag is one of the largest of its kind in entertainment, with the New York Times likening its size to the two-year contract extension NBA star LeBron James signed with the LA Lakers. With 12 million Twitch followers in tow, xQc\u2019s deal with Kick was so large that his first stream on the site forced the platform to make upgrades to its servers. So the question stands, how did xQc and Kick come to the deal\u2019s jaw-dropping price tag? xQc\u2019s agency reveals how the Kick deal\u2019s price tag was agreed Speaking to S\u00e9bastien Delvaux, the COO of Evolved, the talent agency representing xQc, he joked when asked, \u201cgood agent-ing\u201d. Jokes aside, the price tag for the deal was set due to xQc\u2019s immense audience size and the level of engagement they\u2019ve proven to have over his years of streaming on Twitch. \u201cWe\u2019ve seen that Felix has a great ability to bring his audience wherever he goes, his audience is extremely engaged, one of the most engaged audiences you\u2019ll find on Twitch,\u201d Delvaux said. He pointed out that one of the least discussed aspects of xQc\u2019s community, his subreddit r\/xqcow, is one of Reddit\u2019s biggest forums at 300,000 members and is a place where Kick\u2019s name and branding would be plastered all over. Even past his subreddit, xQc is also massively talked about in various other communities he\u2019s a part of, such as the GTA RP, Overwatch, and Minecraft scene, just to name a few. And signing xQc would allow Kick\u2019s name and branding to spread through many of those avenues. \u201cThere\u2019s so many communities that we don\u2019t even know about that are all focused around Felix and other creators that fans are putting time into,\u201d Delvaux said of xQc\u2019s influence over his audience. \u201cThey\u2019re making memes, and they\u2019re making all these different kind of things, and if Kick can be a part of that, they see that as extremely valuable.\u201d For all the latest entertainment news and updates, be sure to check out Dexerto\u2019s full coverage here.<\/p>\n","protected":false},"excerpt":{"rendered":"
Exclusive: How streaming star xQc landed $100M Kick deal xQc | TwitterIn an exclusive interview with xQc\u2019s agency, they revealed how the streaming giant landed his $100 Million Kick deal\u2019s price tag. In June 2023, Felix \u201cxQc\u201d Lengyel and Kick lit the streaming world on fire when it was announced the streaming giant had penned […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-48242","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/48242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=48242"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/48242\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=48242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=48242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=48242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}