Former McDonald\u2019s chef explains why they \u201cloved\u201d viral Grimace Shake trend TikTok: chefmikeharacz\/McDonaldsA former McDonald\u2019s chef has explained why the company loved the viral Grimace Shake trend, even if it did appear \u201cnegative\u201d to many viewers. If you scrolled through TikTok at any point from late June onwards, you will have more than likely come across the Grimace Shake trend. The bizarre trend was spawned following McDonald\u2019s decision to celebrate the 52nd birthday of the popular purple character. In some of the videos, would head to their local McDonald\u2019s store, purchase the drink, and pretend that they\u2019d committed a crime in the name of Grimace. In others, customers played dead, as if they\u2019d been poisoned by Grimace for taking a sip of his drink. Given that many of the videos were filmed like horror movie scenes, some viewers applauded it for being creative. However, others were wary that it could be seen as a negative. Ultimately, it was a success for the fast-food brand. McDonald\u2019s \u201cloved\u201d Grimace Shake trend even if it was \u201cnegative\u201d According to former McDonald\u2019s corporate chef Mike Haracz, they actually \u201cloved it\u201d and were \u201cso happy\u201d that it became viral \u2013 even if it did have \u201cnegative\u201d connotations. \u201cAs a proof point, you could go on their social media, look at their social media folks \u2013 Marketing, TikTok \u2013 go on LinkedIn and there is a variety of McDonald\u2019s people talking about great it was,\u201d Haracz said in his October 10 TikTok. \u201cEvery big old brand wants something like that to happen, if its even negative, as long as the brand does not engage or support the negative actions.\u201d Haracz linked to the classic Szechuan Sauce moments in Rick and Morty, which prompted McDonald\u2019s to bring that back a few years ago. At the end of the day, trend prompts sales and puts money in McDonald\u2019s accounts, so they\u2019re going to be pretty happy about that \u2013 especially for something that was only a limited run. Though, employees grew tired of the trend pretty fast.<\/p>\n","protected":false},"excerpt":{"rendered":"
Former McDonald\u2019s chef explains why they \u201cloved\u201d viral Grimace Shake trend TikTok: chefmikeharacz\/McDonaldsA former McDonald\u2019s chef has explained why the company loved the viral Grimace Shake trend, even if it did appear \u201cnegative\u201d to many viewers. If you scrolled through TikTok at any point from late June onwards, you will have more than likely come […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-48810","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/48810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=48810"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/48810\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=48810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=48810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=48810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}