Former YouTube Gaming lead gives Twitch candid advice amid revenue split controversy TwitchYouTube Gaming\u2019s former lead has weighed in on Twitch\u2019s handling of their streamers, and suggests what they should do to help improve overall revenue for creators. When it comes to streaming, the two main outlets constantly finding themselves going head to head are Twitch and YouTube Gaming. Over the years, both platforms have grown to the point where they now have exclusivity over certain streamers. Just recently, Twitch announced they are planning on cutting subscription revenue for some of the platform\u2019s top streamers in an effort to continue pushing ads. It\u2019s got everyone talking, including former YouTube Gaming lead Ryan Wyatt. No novice to the streaming space, the once-head of Twitch\u2019s biggest competitor believes the Amazon-owned platform is making a mistake with the new revenue split. Wyatt begins the post by declaring his love for Twitch \u2014 it was his \u201cfirst home\u201d when he began streaming back in 2010. However, Wyatt quickly weighs in on the way Twitch manages and compensates for its talent: \u201cIt is disheartening to take creator earnings in this fashion and I am hopeful they will get this right in the long term.\u201d The former YouTube gaming boss then breaks it down into two categories \u2014 non-ads revenue, and infrastructure costs \u2014 revealing what he thinks needs to be done about the two areas. \u201cRegardless if size, the creator should be getting a disproportionate amount \u2014 this shouldn\u2019t be even up for debate,\u201d he explained. \u201cCreators drive a disproportionate amount of the work to grow non-ads revenue. They are doing the leg work to move these products, unlike selling ads against their content. \u201cI am certain their infrastructure costs are significant, despite even an Amazon \u2018discount\u2019. You don\u2019t have a lot of levers to pull to grow revenue if you aren\u2019t scaling watch time substantially. This is the conundrum live-only platforms will face. \u201cThe best way for Twitch to grow monetization would be not to be shortsighted and take advantage of their live dominance by adjusting revenue share, but rather leverage that dominance to grow non-live gaming viewership on the platform to help scale their ads business out.\u201d People online have been responding positively to Wyatt\u2019s suggestions, praising his optimism and \u201cforward thinking\u201d as well as the way he appears to see streamers are \u201creal people\u201d and not just a way to make money. In recent months, the performance of Twitch has come under fire. From unequal enforcement of rules, to DMCA rulings, adult content, and harassment on the platform, streamers have had a bone to pick. Twitch\u2019s decision to ban gambling on the platform is one positive move many have highlighted, but this recent news shows there\u2019s still a long way to go.<\/p>\n","protected":false},"excerpt":{"rendered":"
Former YouTube Gaming lead gives Twitch candid advice amid revenue split controversy TwitchYouTube Gaming\u2019s former lead has weighed in on Twitch\u2019s handling of their streamers, and suggests what they should do to help improve overall revenue for creators. When it comes to streaming, the two main outlets constantly finding themselves going head to head are […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-48843","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/48843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=48843"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/48843\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=48843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=48843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=48843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}