Griffin Johnson claims TikTok stars need drama to \u2018stay relevant\u2019 Instagram: Griffin JohnsonGriffin Johnson revealed that TikTok influencers, including himself, often embrace drama because people feed on it, which benefits them and keeps them relevant in the long run. TikTok influencers and drama often go hand in hand. There have been many feuds over the years, including one between Bryce Hall and Dave Portnoy that reached new heights in 2021. But while feuds and dramas aren\u2019t all sunshine and rainbows, Griffin Johnson explained that it\u2019s an inevitable part of the game. He also said that if you play your cards right, it can be beneficial. In an interview with Newsweek, Griffin was asked about drama between TikTok influencers. He confessed that he doesn\u2019t avoid TikTok drama. Instead, he embraces it because it helps him and other influencers stay relevant, which is all a part of the business. \u201cI actually don\u2019t avoid the drama,\u201d he said. \u201cI used to try, but it just got to a point when I got to a certain amount of followers that it was just inevitable. Everything you do is tracked so closely, and not only that, but people feed on the drama.\u201d \u201cSo if you don\u2019t stay in it a little bit, then you don\u2019t keep your name relevant,\u201d he added. \u201cIt keeps your name up on the top of the charts and in people\u2019s mouths, and that keeps them thinking about you. So now I just make jokes out of it. Like, I don\u2019t care at all. I used to care, and it used to bother me, but now it\u2019s just like, whatever, another day.\u201d It\u2019s no surprise that making headlines is good business for influencers, regardless of whether it\u2019s good or bad. Of course, serious issues and allegations will paint them in a bad light. However, a harmless feud helps keep both parties relevant, which is mutually beneficial.<\/p>\n","protected":false},"excerpt":{"rendered":"
Griffin Johnson claims TikTok stars need drama to \u2018stay relevant\u2019 Instagram: Griffin JohnsonGriffin Johnson revealed that TikTok influencers, including himself, often embrace drama because people feed on it, which benefits them and keeps them relevant in the long run. TikTok influencers and drama often go hand in hand. There have been many feuds over the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49224","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/49224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=49224"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/49224\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=49224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=49224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=49224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}