Hailey Bieber sparks backlash for \u2018brownie glazed lips\u2019 TikTok trend TIKTOK: haileybieberHailey Bieber\u2019s viral \u2018brownie glazed lips\u2019 TikTok beauty trend has sparked backlash, with many accusing the model of cultural appropriation. Earlier this month, Hailey shared her fall makeup look on TikTok with the caption, \u201cready for all the fall things including brownie glazed lips.\u201d In the video with over 3.2 million views, the model can be seen wearing the glossy lip look, created by using a brown lip liner on her top and bottom lip line, and applying some clear lip gloss all over her lip. She also posted a tutorial video on how to create the trendy look, which went viral with over 15.7 million views. Initially, fans loved the look, and many TikTok users shared their own videos recreating the \u2018brownie glazed lips\u2019 while crediting Hailey. However, the 25-year-old is now being accused of \u201ccultural appropriation.\u201d While Hailey didn\u2019t claim to have invented the effect, she also didn\u2019t mention that women of color have been rocking the same look for over 20 years. As a result, many people took to social media to call her out for \u201cculturally appropriating\u201d the makeup technique by failing to credit the source of inspiration for the look. Hailey Bieber faces backlash over \u2018brownie gazed lips\u2019 TikTok trend In a clip that has amassed over 2.7 million views, TikToker \u2018Benulus\u2019 said that she constantly receives negative comments about her own glossy brown lip look before taking aim at Hailey. \u201cY\u2019all sh*t on my lips every single time I post. But a white woman does it, it\u2019s gonna become a trend,\u201d she said. \u201cYeah, I\u2019m so flattered that Hailey Bieber always gets inspired by my community, by the POC community, but it just irks me that because she\u2019s done it now, it\u2019s gonna become so trendy.\u201d In another video, TikToker Iris Beilin sarcastically captioned her video: \u201cWow!!! I have never seen something like this!!! #brownieglazedlips.\u201d \u201cThis is innovative,\u201d she joked, throwing shade at Hailey without mentioning her name, while still making her feelings about the trend clear. Many users have now left sarcastic comments under Hailey\u2019s viral \u2018brownie glazed lip\u2019 tutorial video. \u201cOkay, what\u2019s the name of the Latina you saw with this lip combo?\u201d questioned one commenter. \u201cBecause this has been a thing since the 90\u2019s lol.\u201d \u201cThis was chola lipstick in the 90\u2019s,\u201d said another comment. \u201cLove the Chicana look.\u201d \u201cLaughs in Hispanic,\u201d one user joked, while another quipped, \u201cTotally not cultural appropriation.\u201d Other critics highlighted the fact that branding the look \u2018brownie glazed lips\u2019 was problematic because the video was made to help sell Hailey\u2019s products, meaning she was partly profiting off a trend created by women of color. As of now, Hailey has yet to remove the TikTok videos from her account or respond to the allegations of cultural appropriation.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hailey Bieber sparks backlash for \u2018brownie glazed lips\u2019 TikTok trend TIKTOK: haileybieberHailey Bieber\u2019s viral \u2018brownie glazed lips\u2019 TikTok beauty trend has sparked backlash, with many accusing the model of cultural appropriation. Earlier this month, Hailey shared her fall makeup look on TikTok with the caption, \u201cready for all the fall things including brownie glazed lips.\u201d […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49410","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/49410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=49410"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/49410\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=49410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=49410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=49410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}