Hololive\u2019s lucrative Summer event almost looked very different, VTubers say HololiveHololive Summer is arguably the most anticipated event the VTuber group puts on \u2014 outside of holoFes. However what fans know about the beach-inspired special was drastically different to initial plans, but the crunch was worth the effort. There\u2019s a few events on the yearly Hololive calendar fans look forward to. Debuts of new talents and anniversaries of old ones are obvious ones, and so too big concerts and the beloved holoFes. However one promotion does stand out above most of the rest, and it\u2019s Hololive Summer. The event in July and August \u2014 first ran in 2019, then returning in 2022 after three years without \u2014 took fans by storm as the VTubers debut new swimsuits and perform their idol songs on the beach. It was lucrative event as fans eagerly awaited the designs and the performances in store. It was also an idea COVER Corp and the VTubers had early on about what Hololive could become. \u201cThere\u2019s this perception of \u2018idols mean swimsuits.\u2019 If you\u2019re singing in a swimsuit, you\u2019re an idol,\u201d Shirakami Fubuki said during the agency\u2019s fifth anniversary stream. While there was plenty of song and dance, the original plan for Hololive Summer was much more simple. There would be new models of course, but there was only ever planned to be an artbook sold at Comiket. That was before founder Motoaki \u2018YAGOO\u2019 Tanigo had the genius idea to create a music video showing off the swimsuits. The only issue was the agency had barely any time to pull things together for the first Comiket appearance. \u201cEveryone looked like they were having fun singing and dancing in the music video, but we were under a really tight schedule to make this music video,\u201d Fubuki continued. The swimsuits were a thing but we originally had no plans for us to sing and dance in them. It was a sudden decision to have us sing and dance in our swimsuits.\u201d It was worth the effort though given the fan reception, and it was described by some as \u201ca reckless move that paid off\u201d. \u201cWe got the idea \u2018summer means swimsuits\u2019 and wondered if maybe it\u2019d make fans go wild if we did a group song,\u201d YAGOO said. \u201cThat\u2019s how we arrived at the decision. \u201cI managed the project and I definitely put a lot of pressure on our team, like our external collaborators and our internal staff. But in the end we managed to make it happen. I remember us barely making it in time. I definitely put everyone through some tough times back then. It\u2019s hard to imagine Hololive without the summer promotion as we know it, which drew so much applause back then as well as on its 2022 return. That little bit of extra effort, though, has defined the VTuber agency and its legacy as it continues to grow.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hololive\u2019s lucrative Summer event almost looked very different, VTubers say HololiveHololive Summer is arguably the most anticipated event the VTuber group puts on \u2014 outside of holoFes. However what fans know about the beach-inspired special was drastically different to initial plans, but the crunch was worth the effort. There\u2019s a few events on the yearly […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49700","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/49700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=49700"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/49700\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=49700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=49700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=49700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}