How does Addison Rae make money? TikTok star\u2019s revenue streams explained Fanjoy\/Sharon McCutcheonWhen you think of the select few who are at the forefront of the current wave of influencers-turned-entertainment-giants, Addison Rae Easterling comes to mind. The TikTok star has blown up, especially over the past year, and she\u2019s poised to make millions of dollars because of it. The 20-year-old is traditionally a dancer, competing in the sport across the United States since the age of six. After blowing up on TikTok from, unsurprisingly, dancing, in late 2019, she\u2019s amassed millions of followers across all major social media platforms. The typical method of monetization for influencers comes in the form of sponsored posts and brand deals, and that certainly was the case for Addison early on. Though, after signing with talent agency WME in January 2020, she has her sights set on devising major revenue streams across multiple mediums. From pretty standard ways of making money like advertisements on YouTube to launching her own beauty line, Addison is proof that social networks such as TikTok can serve as launchpads for a career that\u2019s much bigger than any single platform. As she continues to expand her footprint and command higher paydays, it\u2019s worthwhile looking at how she\u2019s building an empire that may well set her up for life. What is Addison Rae\u2019s net worth? Addison Rae is just now establishing herself in more established sectors of media, and that\u2019s where the big bucks truly live. Despite that, she\u2019s made a tidy sum for herself already. Estimations of her net worth vary, but one number seems to come up more than any other: $5m. How Addison Rae makes money Content Addison Rae is a major force in the world of content creation, it\u2019s even been reported that she was the highest-earning TikToker in 2019. The majority of her income, which was said to be $5m that year, was from posting sponsored posts for the likes of Rebook and Fashion Nova. Read More: How does Logan Paul make money? – When going live on TikTok, viewers can donate in the form of gifting. Addison Rae, once living in the Hype House \u2014 a collective of content creators in Los Angeles \u2014 has gone live with her friends to give further insight into her lifestyle, an enviable one for her many young fans. So, from TikTok alone, she\u2019s made plenty from gifting and branded content deals. Then, as you\u2019d perhaps expect, there\u2019s YouTube. The Google-owned video platform isn\u2019t Addison\u2019s main platform but she\u2019s proven that she is a hit on there whenever she chooses to post. With 4.64m subscribers at the time of writing after posting only 16 videos, she makes money from adverts on her content and sponsorships from brands. It\u2019s clear that sponsored content is a big driver of revenue for the dancer, and that translates over to Instagram too. Companies such as American Eagle, Disney, and Daniel Wellington have all paid healthy sums to have a presence on her ever-popular feed. Moving away from video content, Addison Rae signed a podcast deal with Spotify in July 2020. Published weekly, Mama Knows Best is an original audio product from the TikTok star and her mother, Sheri Nicole. The show is produced by Spotify-owned Parcast. There\u2019s no word on how much she\u2019s being paid for this endeavour but if it\u2019s even a fraction of the deal Joe Rogan closed then she\u2019s receiving handsome cheques for her weekly show. Other ventures A fairly typical avenue for content creators to go down when they amass popularity is merchandise, and that\u2019s no different with Addison Rae. She launched her own self-named merchandise store, in collaboration with Fanjoy, on May 1, 2020. Products available for purchase include clothes, phone cases, notebooks, and mugs. Read More: How does MrBeast make money? – An extension of her popular Instagram is a blossoming modelling career, one that was kickstarted by posing for Kim Kardashian\u2019s SKIMS brand. She found herself blown up on a billboard in New York City in some of Kardashian\u2019s line and has since publicly spoken about how much she enjoyed the experience. As she continues to grow in popularity, she\u2019ll be tapped to be a face of major brands. Getting further into the world of business, Addison Rae launched a joint venture with Madeby Collective in August 2020. ITEM Beauty is a makeup line that is said to be cruelty-free and vegan-friendly. It launched with just a handful of products but that\u2019s to be expected; you wouldn\u2019t want to invest too much into a new business initiative just to find out it wasn\u2019t in-demand. More products have been launched since, perhaps indicating that it was received well by her audience. Film & music In September 2020, Addison took a major step into the world of traditional entertainment when it was announced that she had been cast in a movie. \u2018He\u2019s All That\u2019 is a remake of the 1999 comedy \u2018She\u2019s All That\u2019 and she\u2019s occupying the main role. At the time of writing, she\u2019s busy at work filming her Hollywood debut. It appears as if she has other ventures in the works too. As expected based on her desires to pursue many facets of the entertainment industry, it was long rumored that she\u2019d soon be launching a music career, including a Nicki Minaj collab, and that she has a reality television show in the works. In March 2021, she released her debut single \u2018Obsessed.\u2019 Streams and sales on platforms such as Spotify and Apple Music will generate additional income for Addison. One thing is for certain, she has no interest in being pigeonholed \u2014 there\u2019s no doubt she\u2019ll make a killing financially along the way, too.<\/p>\n","protected":false},"excerpt":{"rendered":"
How does Addison Rae make money? TikTok star\u2019s revenue streams explained Fanjoy\/Sharon McCutcheonWhen you think of the select few who are at the forefront of the current wave of influencers-turned-entertainment-giants, Addison Rae Easterling comes to mind. The TikTok star has blown up, especially over the past year, and she\u2019s poised to make millions of dollars […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49747","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/49747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=49747"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/49747\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=49747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=49747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=49747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}