How does KSI make money? Breaking down the YouTuber-turned-boxer\u2019s net worth Instagram: KSI\/Giorgio TrovatoOlajide \u2018KSI\u2019 Olatunji is one of the original stars to come from YouTube, but he does so much more. He now has his fingers in many pies, with estimated annual earnings of $12m, so how exactly does he make so much money? It\u2019s hard not to bring up KSI when we speak about pioneers of YouTube, the Google-owned video platform that has enabled thousands of people to earn eye-watering amounts of money. From Call of Duty to FIFA, his roots are firmly planted in the world of gaming but his content and his avenues for earnings have expanded far beyond that. Whether it\u2019s boxing against other YouTube stars or featuring in a movie, he\u2019s an influential figure that\u2019s shown the growing community of creators that they need not be confined. Successful endeavours of this kind, as KSI has proven, can provide a significant financial upside for success. So, what is KSI\u2019s net worth and how exactly does he make his money? Let\u2019s get into it. What is KSI\u2019s net worth? As with most celebrities, the amount of money KSI has amassed over his career isn\u2019t known for definite. According to a few sources, it\u2019s estimated that he\u2019s worth around \u00a316m. Considering the amount of revenue streams he has established, and the portfolio of property he\u2019s collected, this figure could well explode in the next couple of years. How KSI makes money Content, sponsorships, and merchandise Though he\u2019s busy from other ventures, we\u2019d be remiss to not start with how he got his career going: content. KSI has two channels, one with 22.5m subscribers and another with 12.1m. AdSense and brand deals are two obvious means of income for him. Read More: KSI reveals he\u2019s eager to fight Jake Paul – This is also the case with Sidemen, a collective he co-founded alongside six other prominent UK YouTubers and businessmen in their own right. He receives a cut, presumably one-seventh, of the revenue generated through the content produced on that channel too. KSI even has his own flavor of G FUEL, an energy drink brand well-known in the gaming sphere. The Strawberry Banana brand of the drink is available for purchase, as well as a \u2018blacked out\u2019 shaker cup. He makes money through his work with Gamma Labs, the company behind G FUEL. Just like with his content, he has multiple merchandise-related ventures on the go. Sidemen have a popular clothing range in which he\u2019ll take a cut, KSI SUPPLY offers clothing related to his music (more on this later), and he even collaborated with British streetwear brand King when he was gearing up for a boxing match against YouTuber Logan Paul. There are plenty of options for fans when it comes to buying clothing related to him. Music and other mediums It was clear early on in KSI\u2019s YouTube career that he had a passion for music. Making comedic rap songs on his channel became a staple for the YouTuber, and he truly dabbled in music when he released his first single in March 2015. Since then, he has gone on to release four EPs, 18 singles, and 28 music videos. His debut album debuted at #2 in the UK music charts back in 2020. Read More: How does David Dobrik make money? – With songs on streaming platforms and physical copies of projects available to buy, he\u2019ll be making money on every play and purchase of his music. Not only that, he has a packed touring schedule for later in 2021 \u2014 this is how musicians make a good portion of their income normally, so it\u2019s key to not underestimate the percentage of his net worth that derives directly from his songs. KSI even launched his own record label in February 2021. The Online Takeover, the name of the label, is a nod to how he\u2019s made most of his impact: online. He has only one artist signed at the moment, with Aiyana Lee serving as the first musician to be an official member of the label to date. Should he expand this venture and be able to replicate the success he\u2019s seen in other avenues, he could make a fortune without having to directly work on the project day-to-day. YouTube Boxing Another cornerstone of KSI\u2019s brand is boxing. Kickstarting the growing trend of YouTubers taking part in the sport, he faced off against British creator Joe Weller before two bouts against Logan Paul. Some estimates claim that the potential earnings from his clash against Paul totalled \u00a330-40m each, though he disputed the claims. Books & films Other pillars of the entertainment industry include books and movies, and KSI has a presence in both. In September 2015 he released his debut book \u2018I Am A B*ll*nd,\u2019 selling 6,311 in the first week to land #23 in the national overall sales chart. He even held a nation-wide book tour to promote the book. Read More: How Logan Paul and Bryce Hall monetize fans – In 2016, he starred in a direct-to-video comedy film alongside Caspar Lee. \u2018Laid in America\u2019 wasn\u2019t shown in theaters, instead finding its way online and on Blu-ray & DVD from the start. The official sales of the movie were never released but, considering his large online audience, he likely got paid a pretty penny for his involvement. Property investments The least predictable source of income for KSI, based on other creators we\u2019ve taken a look at like MrBeast and Addison Rae, is property. Documents obtained by The Mirror in 2020 revealed that he owned 12 flats and houses in big-money neighbourhoods. The publication described these activities as his \u201c\u00a310m property empire,\u201d which may suggest that a lot of his net worth has been reinvested into properties in search of greater wealth. While it\u2019s easy to justify KSI\u2019s activities as him simply grabbing money, he\u2019s a prime example of chasing your dreams. He wanted to be a rapper, so he became a rapper. The same with boxing, and acting, and writing a book. While he is obviously making good money from all of these things, he\u2019s clearly engaging in projects that he enjoys, and it\u2019s working out pretty well.<\/p>\n","protected":false},"excerpt":{"rendered":"
How does KSI make money? Breaking down the YouTuber-turned-boxer\u2019s net worth Instagram: KSI\/Giorgio TrovatoOlajide \u2018KSI\u2019 Olatunji is one of the original stars to come from YouTube, but he does so much more. He now has his fingers in many pies, with estimated annual earnings of $12m, so how exactly does he make so much money? […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49761","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/49761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=49761"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/49761\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=49761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=49761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=49761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}