How SweeetTails uses viral TikToks to combat Twitch discoverability You may know SweeetTails as the boisterous variety streamer on Twitch or from one of her hundreds of hilarious viral clips on TikTok, and Dexerto recently picked her brain regarding how she converts her virality into live viewers and relationships. SweeetTails \u2013 don\u2019t forget the third \u2018e\u2019 \u2013 is a lover of gaming, streaming, and content creation. And over the past four years, she\u2019s been able to turn these passions into a full-time career thanks to the tools she has at hand. Not tools as in her gaming skills, pastel controller, or high-quality setup. No, instead she uses multiple platforms to reach a broader community and funnel her fans back to her live content. And it\u2019s impossible to deny that it\u2019s working. With 467k followers on Twitch, she averages 5.2k viewers a stream, and her 2.8 million followers on TikTok make sure each of her posts glides past 1 million views with some reaching beyond the 10 million view mark. In an interview with Dexerto, SweeetTails spilled the tea on how she\u2019s used her success on TikTok to grow her platform on Twitch. How SweeetTails started creating content At the beginning of her content creation days, SweeetTails started the same way many infant social media users do. Working to make her social pages like Myspace, Facebook, and Instagram look as cool and appealing as possible. \u201cI\u2019ve always made content, but I sucked at it. And that\u2019s the truth!\u201d SweeetTails told Dexerto. \u201cI\u2019ve always had this feeling to be a creator. Like, I had it in me. But I think it\u2019s so important as a content creator to find something that you\u2019re passionate about. And you have to have that, otherwise, the odds will likely be against you..\u201d \u201cFour years ago was when I first heard about Twitch, even though I have been a gamer my whole life. My friend explained that it was a platform where you can stream video games live and people will watch you. I was like, \u2018this is exactly what I was meant to do.\u2019\u201d What inspired her to turn streaming and content creation into a full-time career is the love she has for gaming. Twitch and what it was doing for the gaming industry around 2018 really spoke to SweeetTails. Following a \u201cbad breakup\u201d Tails moved back home with her parents and began streaming Call of Duty, however, she considered herself a variety streamer from the start. \u201cWhen I first started streaming, it was a slow start but I always had pretty good momentum. I remember starting at around 20 viewers and it just took off from there.\u201d She stated that she hasn\u2019t \u201cgone backward\u201d in terms of growth and contributes partially to the success of COD. \u201cI think I was really able to tap into the Call of Duty community, and that\u2019s what really helped me to take off, however, I still felt like I wasn\u2019t fulfilling myself entirely regarding content which is why I started to branch out and become a variety streamer.\u201d Why SweeetTails chose TikTok We asked Tails what her first impressions of TikTok were and why she decided to use it as her main tool for growing her fanbase on other platforms. \u201cInitially I hated TikTok and didn\u2019t jump on the bandwagon when it first came out \u2013 it took me a while to download it.\u201d \u201cAt the time, gaming wasn\u2019t as big as it is now in the TikTok space, but there were a few content creators that were posting in the now \u201cnormalized\u201d format that really inspired me to do the same.\u201d SweeetTails attributes fellow creator and friend Kruzadar with pioneering the popular TikTok gaming format where the player\u2019s face is on the top of the screen and the gameplay is on the bottom. \u201cShe is still, to this day, one of my biggest inspirations. TikTok is a pretty amazing tool that has come into all of our lives as content creators. And if you\u2019re not utilizing it, you\u2019re f**king dumb. I don\u2019t know how else to say it. \u201cI would not be where I am today if I did not have TikTok. And I have no problem admitting that.\u201d When asked if ALL streamers should be using TikTok, her response was near instantaneous. \u201cYes! F**k yes! You have to take advantage of the tools that are in front of you. Don\u2019t be lazy. You should be posting twice a day on TikTok to at least help you get started. Period.\u201d Learning platforms and changing her content SweeetTails\u2019 content on TikTok evolved from gaming-oriented sketch comedy to stream highlights. She started out on TikTok trying to adapt the platform\u2019s trends to fit a gaming audience but found that these videos didn\u2019t feel like they were 100% her. \u201cI think it\u2019s important to continuously research and study the platform that you\u2019re on because the algorithms are constantly evolving and you have to also. When I started to upload highlights of my stream is when I started to really take off because it was authentically who I am.\u201d Her organic content started to pick up traction which queued her to change the content she produced for TikTok. Leaving skits behind, SweeetTails\u2019 short-form content has become almost entirely made up of highlights from her Twitch streams. When giving advice on how to make a good TikTok, Tails says 1. Don\u2019t care what other people think, just post, and 2. Be authentic. And she states that even though she rarely posts a TikTok that gets less than a million views, she is still learning about TikTok\u2019s algorithm and how she can evolve her content to perform better. How SweeetTails converts her TikTok followers to Twitch chatters When it comes to growing on Twitch, SweeetTails echoed the concerns of many streamers before her: Twitch lacks discoverability. But thankfully, platforms like TikTok allow streamers to post content in hopes to convert those views into live viewers. SweeetTails stated that a lot of people know her just from her TikToks, and she is recognized in public more often for her TikTok videos rather than her actual streams. And she boils this conundrum down to discoverability. \u201cYou\u2019re talking millions and millions of views [on TikTok]. My job, as a content creator, is to get those people to come over to my Twitch and watch me live. I\u2019ve seen such amazing growth from that. While also exposing people to Twitch because you\u2019d be surprised by how many people don\u2019t even know what Twitch is.\u201d She also theorized that Twitch will likely see the most growth over the next year now that Twitch partners are able to co-stream on TikTok as well. \u201cCommunity-wise, it\u2019s more important to get people to come over to my Twitch and chat with me there because I can really build relationships with those viewers and interact with them. Because of this more personalized experience, it is my hope they will come back and they usually do. This is far more rewarding than the quick feeling you get from TikTok and scrolling through those videos.\u201d Understanding your value as a streamer on Twitch While Twitch is definitely the largest platform in terms of live streaming, that doesn\u2019t mean it will always be on top. With more and more platforms throwing their hat in the ring \u2013 YouTube, Facebook, etc. \u2013 online live streaming is growing at an insane pace. \u201cAs content creators, I think it\u2019s very important that we all understand our value and make sure that we make the right decisions. At the end of the day, you have to do what\u2019s best for you and your community. \u201cSometimes making big decisions can be scary. There are so many more options than there were four years ago. The streaming industry is completely different. You make the right decisions for yourself, and don\u2019t be scared to do it.\u201d In light of Twitch\u2019s recent revenue share changes, streamers have to consider their platform options now more than ever. While some streamers have built their communities on Twitch, a platform like YouTube with a 70\/30 subscription split may look more enticing. But for SweeetTails, making the switch to another platform may not be as rough a transition as it would be for a content creator who doesn\u2019t utilize TikTok. She\u2019s already shown it\u2019s possible to funnel a significant amount of viewers from TikTok to Twitch, and could do the same for any other platform she chooses to call her home.<\/p>\n","protected":false},"excerpt":{"rendered":"
How SweeetTails uses viral TikToks to combat Twitch discoverability You may know SweeetTails as the boisterous variety streamer on Twitch or from one of her hundreds of hilarious viral clips on TikTok, and Dexerto recently picked her brain regarding how she converts her virality into live viewers and relationships. SweeetTails \u2013 don\u2019t forget the third […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49806","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/49806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=49806"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/49806\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=49806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=49806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=49806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}