How to buy Addison Rae\u2019s ITEM Beauty makeup line Instagram: itembeauty[jwplayer ksH6zuKH] Addison Rae is more than a viral TikTok star; she\u2019s even come out with her very own makeup line, just a few weeks after the release of Charli and Dixie D\u2019Amelio\u2019s own collaboration with Morphe, and we\u2019ve got all the details you need to snag your fave products from your favorite TikToker. While news surrounding Addison\u2019s next venture \u2014 outside of her new podcast with her mother \u2014 has sparse, the influencer teased this upcoming project in a Tweet on July 27, posting a link to a website where users could enter their email to get \u201cfirst dibs on something good.\u201d Touting the phrase \u201cConfident, but not cocky,\u201d fans were speculating everything from a future clothing line to perfume, but it turns out Rae had a totally different plan in mind. What exactly is Addison\u2019s new makeup line? Instead, Rae is launching her very own makeup line. Dubbed ITEM Beauty, the project was created in collaboration with brand incubator Madeby Collective and IPSY \u2014 the very same brand famous for sending makeup samples to buyers in monthly bags. As per a statement from the brand, ITEM beauty has been specifically made for Gen Z consumers, and features makeup products \u201cinfused with clean, science-backed ingredients.\u201d What will be included in Addison\u2019s ITEM Beauty line? Addison\u2019s debut makeup collection includes six key products: Mascara, jelly eyeshadow, brightening powder, brow definer (we all know Addison loves the boy brow), lip oil, and a contour duo. How expensive will ITEM Beauty be? According to the line\u2019s press release, items will range in price from $12 \u2013 $22 each: Lash Snack lengthening mascara, $14 MSRP – Lid Glaze hydrating jelly eyeshadow, $14 MSRP – Powder Hour brightening powder, $22 MSRP – Cheek Money bronzer duo, $16 MSRP – Lip Quip lip oil, $12 MSRP – Brow Chow brow definer, $14 MSRP – Where can you buy ITEM beauty products? ITEM Beauty officially launched on August 11 and is be available for purchase on ITEMbeauty.com. \u201cI wanted to create a brand that supports individuality in a very real and authentic way,\u201d Rae said of her new line. \u201c\u2026I want to be able to put something on my face that I can feel good about\u2014clean products with ingredients that are good for my skin and enhance, not mask, my features. It\u2019s about embracing all your imperfections because they all play a part in what makes you truly unique.\u201d https:\/\/www.instagram.com\/p\/CC4ks2vJXv4\/?utm_source=ig_web_copy_link Rae\u2019s ITEM Beauty launch closely follows the D\u2019Amelio sisters\u2019 own collaboration with Morphe, in what was deemed a \u201cnatural\u201d product line that fits the duo\u2019s signature \u201cno makeup, makeup\u201d style. With Addison making concentrated efforts to boost body positivity and healthy self-love to fans throughout her career, it stands to reason that her slogan for ITEM Beauty is \u201cconfident, but not cocky\u201d \u2014 giving her viewers an exciting product line to look forward to as TikTok creators continue to dominate the social media scene.<\/p>\n","protected":false},"excerpt":{"rendered":"
How to buy Addison Rae\u2019s ITEM Beauty makeup line Instagram: itembeauty[jwplayer ksH6zuKH] Addison Rae is more than a viral TikTok star; she\u2019s even come out with her very own makeup line, just a few weeks after the release of Charli and Dixie D\u2019Amelio\u2019s own collaboration with Morphe, and we\u2019ve got all the details you need […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49830","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/49830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=49830"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/49830\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=49830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=49830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=49830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}