Instagram is trying to become TikTok to reclaim spot as top social media app Unsplash: Brett JordanHead of Instagram Adam Mosseri has claimed that Instagram is \u201cno longer a photo-sharing app,\u201d citing TikTok as one of their biggest competitors ahead of big changes to the platform. For many years, Instagram served as one of the most popular social media apps, allowing people to share pictures of their life with friends and explore the content of various different creators. Instagram also became a hub for influencers to engage in sponsorship deals, and for many, it was their primary platform. But then TikTok came along and become a massive hit globally. After Bytedance bought Musical.ly and merged with TikTok in 2018, it began a rapid rise to success. Now it is undeniably one of the most popular social media platforms out there, hosting a range of popular creators with tens of millions of followers, and serving as the primary hub of viral content on the internet. As always, Instagram has been trying to keep pace with TikTok, and has even rolled out its own \u2018Reels\u2019 feature\u2019 \u2014 a strikingly similar style of video content to TikTok itself. Instagram even went as far as to move the post button, putting the Reels tab in its place, prompting a huge amount of backlash online. However, it seems as though they\u2019re not planning on stopping there, and in a video posted to Twitter, Instagram head Adam Mosseri revealed that big changes are coming to the platform. Is Instagram becoming TikTok? With Instagram looking like they plan to move away from their original roots, many have been left wondering whether the app plans on aligning themselves more closely with TikTok \u2014 and Mosseri himself reveals that TikTok is a big competitor. Read More: Khaby Lame overtakes Addison Rae on TikTok – \u201cI want to start by saying, we\u2019re no longer a photo-sharing app, or a square photo-sharing app,\u201d he said. \u201cThe number one reason people say that they use Instagram in research is to be entertained. So people are looking to us for that.\u201d He continued: \u201cLet\u2019s be honest, there\u2019s some really serious competition right now. TikTok is huge, YouTube is even bigger, and there\u2019s lots of other upstarts as well.\u201d Changes are coming to video on Instagram \ud83d\udcfa At Instagram we\u2019re always trying to build new features that help you get the most out of your experience. Right now we\u2019re focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com\/ezFp4hfDpf \u2014 Adam Mosseri (@mosseri) June 30, 2021 Mosseri said they plan to experiment with how they can embrace video more broadly, with \u201cfull-screen, immersive, entertaining, mobile-first\u201d video. He added that within the space of the coming months, users will see Instagram experiment with a lot more features. Read More: How to use the Vintage Suit filter on TikTok – The video was flooded with comments from users who opposed the shift towards video content, urging them to keep their roots in photography. \u201cYou\u2019re not TikTok, and people use Instagram BECAUSE it\u2019s not TikTok,\u201d user ohitore wrote in response. With Instagram getting left behind as TikTok takes the lead with regard to mobile content, it\u2019s clear they\u2019re not prepared to give up just yet. But it\u2019s possible that these big upcoming changes could begin to drive users away from Instagram rather than towards it.<\/p>\n","protected":false},"excerpt":{"rendered":"
Instagram is trying to become TikTok to reclaim spot as top social media app Unsplash: Brett JordanHead of Instagram Adam Mosseri has claimed that Instagram is \u201cno longer a photo-sharing app,\u201d citing TikTok as one of their biggest competitors ahead of big changes to the platform. For many years, Instagram served as one of the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-50510","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/50510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=50510"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/50510\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=50510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=50510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=50510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}