Instagram reverts feed changes after \u2018Make Instagram normal\u2019 campaign goes viral Unsplash: Luke van ZylInstagram boss Adam Mosseri has revealed that the company will be reverting changes to the app feed following recent backlash from users. Over the last few weeks, Instagram users have shared their thoughts about recent changes to the platform that included a stronger push toward video content that included a full-screen feed. This included Kylie Jenner, who joined the \u201cMake Instagram Normal\u201d campaign. This prompted Instagram head Adam Mosseri to respond on July 26, as he posted a video on social media where he claimed the company was doubling down on its full-screen feed and focusing on video. The video prompted influencers to claim the platform was effectively dead. Now, Mosseri has revealed that Instagram will be reverting the recent changes in an interview with Platformer. Instagram reverts changes In the interview, Adam Mosseri explained why they are deciding to revert from the full-screen style feed as well as cut back on recommended posts within the feed. \u201cI\u2019m glad we took a risk \u2014 if we\u2019re not failing every once in a while, we\u2019re not thinking big enough or bold enough,\u201d Adam explained. \u201cBut we definitely need to take a big step back and regroup. We\u2019ve learned a lot, then we come back with some sort of new idea or iteration. So we\u2019re going to work through that. \u201cFor the new feed designs, people are frustrated and the usage data isn\u2019t great, So there I think that we need to take a big step back, regroup, and figure out how we want to move forward.\u201d However, he made it clear that the reverts announced today do not mean they won\u2019t focus on video in the future. Adam explained that the data still speaks for itself, but that they\u2019re taking some time to make sure photo and video content are not \u201cmashed into one\u201d and that he is trying to \u201cuntangle\u201d users\u2019 content. We\u2019ll have to wait to see how the platform evolves in the future, but for now, Instagram will be made \u201cnormal again.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Instagram reverts feed changes after \u2018Make Instagram normal\u2019 campaign goes viral Unsplash: Luke van ZylInstagram boss Adam Mosseri has revealed that the company will be reverting changes to the app feed following recent backlash from users. Over the last few weeks, Instagram users have shared their thoughts about recent changes to the platform that included […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-50524","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/50524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=50524"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/50524\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=50524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=50524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=50524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}