James Charles & Manny MUA appear to shade Alicia Keys over makeup line Instagram: James Charles \/ Alicia KeysBeauty influencers James Charles and Manny MUA have thrown some serious Twitter shade targeting celebs \u2018who don\u2019t wear makeup\u2019 but launch their own beauty brands. People are convinced it was a dig at Alicia Keys, who has just launched a line with E.L.F. James Charles and Manny MUA are no strangers to social media drama. Both of them became wrapped up in Tati Westbrook\u2019s hair gummy drama of 2019, and saw an enormous loss in subscribers as a result. Despite an apparent effort to stay out of the drama, fans were sent into a frenzy when the stars sent vague tweets complaining about \u2018people who don\u2019t wear makeup\u2019 diving into the beauty industry. \u201cDoes anyone else get slightly irritated when celebs come out with entire makeup lines? Especially when those celebs don\u2019t even wear makeup\u201d Manny wrote. https:\/\/www.instagram.com\/p\/CDhlKDHnlvO\/ James follows in a similar vein, in now-deleted tweets: \u201cPeople who do not wear makeup should not be coming out with makeup brands but that\u2019s just my opinion.\u201d https:\/\/www.instagram.com\/p\/CDhncZqn2mr\/ Recent years have seen many influencers and celebrities hopping into the hugely profitable beauty industry, including TikTok sibling sensations Charli and Dixie D\u2019Amelio. Fans were quick to speculate. Many considered James and Manny\u2019s tweets to be in direct reference to the D\u2019Amelio\u2019s recent collab with Morphe. James shut this down very quickly. He announced that he\u2019d \u201creworded the original tweet\u201d because \u201cpeople assumed I was shading my own friends.\u201d This seemed to be to protect his recently blossoming friendship with the sisters. How is Alicia Keys involved? Speculation then moved to singer Alicia Keys, who has previously been open about her active decision to go makeup-free. She announced a \u201clifestyle beauty brand\u201d with makeup company E.L.F shortly before James and Manny\u2019s tweets. Manny followed up by suggesting that \u201cif you\u2019re known for makeup\u201d it\u2019s acceptable to venture into the beauty business. However, he also notes that being the face of something is different to having your own brand. While it doesn\u2019t appear that either of the two influencers have mentioned Alicia by name, for some fans it seems far too coincidental that the launch announcement and twitter shade happened on the same day.<\/p>\n","protected":false},"excerpt":{"rendered":"
James Charles & Manny MUA appear to shade Alicia Keys over makeup line Instagram: James Charles \/ Alicia KeysBeauty influencers James Charles and Manny MUA have thrown some serious Twitter shade targeting celebs \u2018who don\u2019t wear makeup\u2019 but launch their own beauty brands. People are convinced it was a dig at Alicia Keys, who has […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-51784","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/51784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=51784"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/51784\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=51784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=51784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=51784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}