{"id":51877,"date":"2025-01-28T17:54:21","date_gmt":"2025-01-28T17:54:21","guid":{"rendered":"https:\/\/dejan.au\/index.php\/2025\/01\/28\/jeffree-star-accused-of-stealing-mascara-design-from-small-brand-dexerto\/"},"modified":"2025-01-28T17:54:21","modified_gmt":"2025-01-28T17:54:21","slug":"jeffree-star-accused-of-stealing-mascara-design-from-small-brand-dexerto","status":"publish","type":"post","link":"https:\/\/dejan.au\/index.php\/2025\/01\/28\/jeffree-star-accused-of-stealing-mascara-design-from-small-brand-dexerto\/","title":{"rendered":"Jeffree Star accused of \u201cstealing\u201d mascara design from small brand &#8211; Dexerto"},"content":{"rendered":"<p>Jeffree Star accused of \u201cstealing\u201d mascara design from small brand YouTube: Jeffree StarA small brand owner on TikTok has claimed that beauty guru Jeffree Star \u2018stole\u2019 the design for his new mascara from her \u2013 though not everyone is convinced by the accusations. Jeffree Star is undoubtedly one of the biggest names in the beauty industry. While his career has gone down many different routes, he is best known for being a beauty YouTuber, as well as the owner of the wildly popular Jeffree Star Cosmetics. While his products regularly sell out relatively quickly after launch, he has faced various different controversies in the past regarding various different issues with his products. This has ranged from people finding defects in certain shades or having issues with some of his mature product names. Following the launch of Jeffree\u2019s \u2018F**k Proof Mascara,\u2019 TikTok user and owner of beauty brand Heaux Cosmetics, Lydia Dupra, claimed that the beauty mogul had stolen the idea from her. Read More: Bryce Hall claims he\u2019s now worth over $10m &#8211; \u201cNormally I wouldn\u2019t care as much as I actually do,\u201d she explained, \u201cbut he\u2019s advocated so hard about protecting indie brands that it just seems hypocritical.\u201d Lydia explained that her company had been making makeup with a similar theme for over a year. In a follow-up video, the brand owner claimed that Jeffree trademarked \u201cF**k Proof\u201d less than a month after she tagged him in a post about her company in an attempt to send him a PR box. Read More: How play MrBeast\u2019s Finger on the App 2 &#8211; She also said, \u201cfor those of you saying, \u2018he trademarked it in 2019,\u2019 cool, my company came out in 2019.\u201d This is in response to people finding evidence that Jeffree filed to trademark \u201cF**k Proof\u201d in September 2019. Jeffree Star filed the trademark registration for \u201cF*ck Proof\u201d on September 2019. pic.twitter.com\/gEncgvzdSx \u2014 Def Noodles (@defnoodles) March 19, 2021 However, many were dubious about the small business owner\u2019s claims. One commenter said: \u201cI literally don\u2019t support Jeffree at ALL but he has a whole production team and I can almost guarantee you that he doesn\u2019t know you at all.\u201d Others defended Lydia, saying: \u201cgirl, you have every reason to be upset! Don\u2019t let anyone tell you otherwise!\u201d Jeffree has yet to respond to the claims.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeffree Star accused of \u201cstealing\u201d mascara design from small brand YouTube: Jeffree StarA small brand owner on TikTok has claimed that beauty guru Jeffree Star \u2018stole\u2019 the design for his new mascara from her \u2013 though not everyone is convinced by the accusations. Jeffree Star is undoubtedly one of the biggest names in the beauty [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-51877","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/51877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=51877"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/51877\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=51877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=51877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=51877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}