Kellogg\u2019s Tony the Tiger joins Twitch\u2019s VTuber craze with a milk-cooled PC Kellogg\u2019sTony the Tiger has gone from Kellogg\u2019s cereal mascot to Twitch VTuber in a startling career move that could have major implications for the rest of the industry. On August 19, the Kellogg\u2019s Frosted Flakes star will officially make his VTuber debut and compete in a battle royale alongside Brennon \u2019GoldGlove\u2019 O\u2019Neill, Chrissy Costanza and Jakeem \u2019BigCheese\u2019 Johnson. During the broadcast, Tony will also be debuting his insane gaming rid equipped with a milk-coolant PC. Yes, you read that correctly. Tony means business. The project to bring Tony to Twitch stems from a partnership between Kellogg\u2019s and the Amazon-owned streaming platform. \u201cThis innovative concept taps into the growing popularity of VTubing on Twitch, where we saw VTubing content increase 467% year-over-year last year,\u201d said Adam Harris, Twitch\u2019s head of brand partnership. \u201cTogether with Kellogg\u2019s Frosted Flakes, we\u2019re producing a made-for-the-Twitch-community live experience that introduces a beloved character to well-known Twitch streamers, fosters a healthy dose of competition, and encourages viewers to interact with Tony the Tiger in real-time in Chat,\u201d he added. Sadie Garcia, director of brand marketing at Kellogg All Family Cereal praised the partnership as a way to offer an \u201cinnovative gaming experience\u201d and connect with new audiences. There\u2019s no telling how audiences will react to this crossover and if it will be well-received. However, if it goes over GR-R-REAT, we could see more mascots on Twitch in the future \u2013 could you imagine Mr Clean as a VTuber? The action kicks off August 19 at 5PM est, so grab a bowl (not necessarily of cereal) and tune in.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kellogg\u2019s Tony the Tiger joins Twitch\u2019s VTuber craze with a milk-cooled PC Kellogg\u2019sTony the Tiger has gone from Kellogg\u2019s cereal mascot to Twitch VTuber in a startling career move that could have major implications for the rest of the industry. On August 19, the Kellogg\u2019s Frosted Flakes star will officially make his VTuber debut and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52730","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/52730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=52730"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/52730\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=52730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=52730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=52730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}