Kendall Jenner under fire for \u2018exploiting Mexican culture\u2019 with new tequila brand Instagram: kendalljenner, drink818Kendall Jenner might be one of the most famous A-list celebrities in the world \u2014 but she\u2019s facing major backlash after announcing that she\u2019ll be launching her own brand of tequila, called Drink 818. [jwplayer ZXB9LNVP] On Tuesday, February 16, Jenner made the announcement after almost four years of planning, testing, and anonymously entering competitions with their product that Drink 818 would be \u201ccoming soon.\u201d 818 is a reference to the 818 area code in California, where Kendall and her famous Jenner-Kardashian family hail from. While the announcement was initially met with a lot of congratulations and celebrations from friends and fans, Kendall is now under fire for \u2018exploiting other people\u2019s culture\u2019 with the brand. With a number of people stepping out to defend their Mexican heritage, something about Kendall\u2019s tequila has clearly left a sour taste to some. One commenter, Evelyn, said that the situation is \u201ckind of sad,\u201d saying it\u2019s a perfect example of how \u201cwhite people just love to exploit other people\u2019s culture and make it their own for profit.\u201d https:\/\/twitter.com\/nzevelyn_\/status\/1361900777925582855?s=20 Similarly, Jennie Molena said that \u201cKendall Jenner starting a tequila brand, with zero knowledge on Mexican culture and calling it \u2018818 tequila\u2019 is gentrification.\u201d She also mentioned that the smaller family-owned brands need the \u201chype & support.\u201d Kendall Jenner starting a tequila brand, with zero knowledge on Mexican culture and calling it \u201c818 tequila\u201d is GENTRIFICATION. The 818 does not claim Calabasas. What about those smaller, family owned Mexican tequila\/mezcal brands? They deserve the hype & support. \u2014 princesa (@jenjocelyn) February 17, 2021 Offering alternatives, daggervengeance provided a thread of Mexico-owned tequila companies that people could buy from, that aren\u2019t owned by celebrities like Jenner, Dwayne Johnson, or Nick Jonas. https:\/\/twitter.com\/daggervengeance\/status\/1361898511265124356?s=20 Of course, it can\u2019t be completely clear what Jenner\u2019s process was when coming up with Drink 818, nor the production of it. The brand\u2019s Instagram page suggests it is hand-crafted in Jalisco, Mexico, though whether it\u2019s directly helping Mexican culture and the Mexican people isn\u2019t clear. Evidently, Kendall will need to prove that she can make a positive contribution to Mexican culture \u2014 but whether Drink 818 can turn its detractors into fans remains to be seen.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kendall Jenner under fire for \u2018exploiting Mexican culture\u2019 with new tequila brand Instagram: kendalljenner, drink818Kendall Jenner might be one of the most famous A-list celebrities in the world \u2014 but she\u2019s facing major backlash after announcing that she\u2019ll be launching her own brand of tequila, called Drink 818. [jwplayer ZXB9LNVP] On Tuesday, February 16, Jenner […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52736","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/52736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=52736"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/52736\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=52736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=52736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=52736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}