Kick CEO promises they won\u2019t cut massive sub splits despite concerns Kick.comKick CEO Eddie Craven has explained why they won\u2019t change their massive sub splits despite some concerns about them long-term. Over the last few months, Kick, the Stake-backed streaming platform, has risen up as a brand new challenger to Twitch\u2019s throne. They\u2019ve managed to sign a number of streamers \u2013 including a blockbuster $100m non-exclusive deal with xQc \u2013 with the promise of more money. While Twitch gives most streamers a 50\/50 split on sub revenue \u2013 some streamers get 70\/30 \u2013 Kick actually gives them 95\/5. This goes for all streamers, no matter how big your view count is or how many hours you stream. It\u2019s an attractive proposition and one that certainly entices some to make the move. While there have been some concerns that it\u2019s not sustainable, Kick CEO Eddie Craven has no plans to change. Kick have no plans to change 95\/5 sub splits It came up during his recent interview with Jake Lucky as Craven explained that Kick views subscriptions like donations and that they don\u2019t want to mess with that. \u201cOne thing that should definitely never be touched is the sub split. The sub split is something that is considered to almost be donations, right. You receive a donation from your community, you receive subs from your community for making great content and the whole idea of dipping into that sub split, our idea behind it is that its unfair,\u201d Craven said. \u201cWe don\u2019t think that a platform, a platform that simply curates other people\u2019s content deserves a right to take a split of people\u2019s revenue from donations. Donations are not something you should be taking money from.\u201d The Kick boss added that the platform is looking toward advertisements as a way to turn it into an \u201cextremely sustainable business\u201d moving forward. Lucky also put the sustainability of the massive sub split to Twitch CEO Dan Clancy in his interview with him, however, Clancy was unwilling to comment on the ins and outs of platforms. Though, he did reveal his excitement for xQc\u2019s deal. It remains to be seen if Kick\u2019s persistence with 95\/5 will force a rethink from Twitch or if they\u2019ll open up any other revenue opportunities for streamers.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kick CEO promises they won\u2019t cut massive sub splits despite concerns Kick.comKick CEO Eddie Craven has explained why they won\u2019t change their massive sub splits despite some concerns about them long-term. Over the last few months, Kick, the Stake-backed streaming platform, has risen up as a brand new challenger to Twitch\u2019s throne. They\u2019ve managed to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52780","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/52780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=52780"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/52780\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=52780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=52780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=52780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}