Kick replaces Stake as car sponsor for F1 team Alfa Romeo Screenshot via YouTube: Formula 1Kick, the rival streaming platform to Twitch, has made yet another big splash as it has now replaced Stake as the main sponsor on the Alfa Romeo Formula 1 cars for the Australian Grand Prix in Melbourne. There have been a few challenges to Twitch\u2019s spot at the top of the streaming mountain, but the Amazon-owned platform has seen pretty much all of them off. They are having to fight a new battle, though, as the Stake-backed Kick platform has started offering streamers non-exclusive deals to stream on both platforms \u2013 with Kick offering them a greater split on subscriber revenue compared to Twitch\u2019s 50\/50 offering. With those signings, and more rumored to come, the Stake-backed platform has made inroads to challenge Twitch\u2019s dominance, but they\u2019re also now actually getting some love on the roads. Well, the roads of the Formula 1 circuits with Alfa Romeo Sauber. Kick appears as Alfa Romeo F1 sponsor in place of Stake Kick had previously been announced as a partner with the Italian racing team, but the logo did not appear on the car during the first two races of the 2023 season \u2013 Bahrain and Saudi Arabia. However, during the first practice sessions for the Australian Grand Prix, fans couldn\u2019t help but notice that the upstart streaming platform now has pride of place on the car\u2019s rear wing, side pods, and nose. \u201cSince when are Kick sponsorships all over the Alfa Romeo?\u201d one asked. \u201cKick ain\u2019t messing about, they\u2019re sponsoring Alfa Romeo in F1 now,\u201d another added. \u201cJust saw they\u2019re (Kick) a partner of Alfa Romeo. Kick going places,\u201d another commented. The team has even changed its name from Alfa Romeo F1 Team Stake to Alfa Romeo F1 Team KICK, which means the streaming platform is currently the title sponsor of the team. They\u2019ve already referred to this change on their website in the practice debriefs. While Stake is an Australian company, the change is likely to have been made due to certain restrictions in Victoria \u2013 the state in which Melbourne is based \u2013 around gambling advertisements. The advertisements are not banned outright, but there are catches, that F1 would fall under for things such as online simulcasts. Alfa has also started streaming on Kick as well, with their drivers \u2013 Valtteri Bottas and Zhou Guanyu \u2013 talking to fans around the Australian GP. Don\u2019t expect to see any full-length races being streamed on there anytime soon though.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kick replaces Stake as car sponsor for F1 team Alfa Romeo Screenshot via YouTube: Formula 1Kick, the rival streaming platform to Twitch, has made yet another big splash as it has now replaced Stake as the main sponsor on the Alfa Romeo Formula 1 cars for the Australian Grand Prix in Melbourne. There have been […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52806","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/52806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=52806"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/52806\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=52806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=52806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=52806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}